Head of Cross-Platform Data Instrumentation & Growth

The Weather Company; Atlanta (GA); Hybrid; USD 130,000 - 180,000; Full time

Benefits offered by this job

Flexible Time Off

Hybrid work model

Medical insurance options

401K match

Job summary

The Weather Company is seeking a Lead of Data Instrumentation & Growth Measurement to bridge Product and Marketing across Web, iOS, and Android. You will standardize event taxonomy, align analytics pipelines, and oversee SDUI tracking schemes.

You will partner with product managers and developers, lead Amplitude remediation and GA4 design, and drive spend optimization through incrementality testing across paid channels.

Qualifications

• 5+ years of hands-on experience in data tracking governance, analytics strategy, digital product management, or growth measurement.
• Incrementality & attribution: proven design and execution of incrementality tests, geo-lift experiments, or holdout tests to gauge paid media effectiveness.
• Ad Tech & CAPI depth: hands-on with Server-Side GTM, Meta CAPI, Google Ads, and Apple Search Ads signal configuration.
• Analytics platforms: advanced Amplitude optimization, GTM container architecture, and complex GA4/Firebase deployments.

Responsibilities

• Establish a unified event data dictionary across iOS, Android, and Web; normalize properties and timestamps; audit release builds.
• Oversee Amplitude remediation and GA4 architecture redesign to isolate key conversion events.
• Lead incrementality testing and spend optimization across paid channels (Google, Meta, Apple Search Ads).
• Architect and deploy server-side tagging, including sGTM and CAPIs for privacy-forward conversion signals.
• Design JSON schemas for SDUI tracking that can be updated via backend responses without app updates.
• Implement data observability with CI/CD linting rules and daily auditing scripts in Redshift/BigQuery.

Skills

Data instrumentation

Analytics governance

SQL analytics

Amplitude

Server-side tagging

GTM

BigQuery

Redshift

JSON Schema

CI/CD

Tools

Google Tag Manager (GTM)

Amplitude

BigQuery

Redshift

Firebase

Server-Side Tagging tools

Job description

The Weather Company is seeking a Lead of Data Instrumentation & Growth Measurement to bridge Product and Marketing across Web, iOS, and Android. You will standardize event taxonomy, align analytics pipelines, and oversee SDUI tracking schemes.

You will partner with product managers and developers, lead Amplitude remediation and GA4 design, and drive spend optimization through incrementality testing across paid channels.