Marketing Analytics Lead: Turn Data into Growth

Storage Mart; Columbia Township (MO); On-site; USD 100,000 - 130,000; Full time

Job summary

Storage Mart is seeking a Marketing Analytics Lead to own GA4, GTM, attribution, and dashboards across the marketing team. You will translate data for SEO, paid media, and brand initiatives, acting as the analytics backbone reporting to the SVP of Marketing.

You will build attribution models, design dashboards in Tableau or similar, and champion AI-assisted analysis to help channel leads and executives act on insights. 3–5+ years in marketing analytics required.

Qualifications

• 3–5+ years in marketing analytics with ownership of analytics.
• Hands-on in SEO, paid media, or content marketing.
• Deep GA4 and GTM expertise with event schema design and QA.

Responsibilities

• Own GA4, GTM across all digital properties and act as product owner for marketing data.
• Build and evolve attribution models for channels driving reservations and rentals.
• Design dashboards (Tableau or similar) for channel leads and senior leadership.
• Collaborate with SEO, paid media, and brand teams to translate data into actions.
• Champion AI-assisted analysis to make marketing data faster to digest.
• Run data quality audits and deliver actionable performance reports.

Skills

GA4

GTM

Attribution

Dashboarding

Marketing analytics

Data storytelling

SEO/paid media

Tools

Tableau

Looker Studio

Power BI

GA4

GTM

Job description

Storage Mart is seeking a Marketing Analytics Lead to own GA4, GTM, attribution, and dashboards across the marketing team. You will translate data for SEO, paid media, and brand initiatives, acting as the analytics backbone reporting to the SVP of Marketing.

You will build attribution models, design dashboards in Tableau or similar, and champion AI-assisted analysis to help channel leads and executives act on insights. 3–5+ years in marketing analytics required.