Principal Growth Data & Attribution Analyst

Culture Amp; San Francisco, Northern (CA, KY); Hybrid; USD 140,000 - 170,000; Full time

Benefits offered by this job

Equity program

Learning & coaching

Quarterly refresh days

End-of-year break

Wellbeing monthly allowance

Parental leave

Home office setup (MacBook)

Social impact days

Medical insurance for you and family

Job summary

Culture Amp is hiring a Principal Systems & Data Analyst to own data foundations, attribution design, and measurement across Growth Marketing. You’ll drive trustworthy pipeline reporting and data standards in Looker, Amplitude, HubSpot, and Salesforce, partnering across SDR, Lifecycle, and Marketing Operations for scalable analytics.

You’ll lead end-to-end data flows, build definitional clarity, and enable self-serve analytics with AI-enhanced quality controls in a fast-scaling B2B SaaS

Qualifications

• 8+ years in marketing or revenue analytics with independent ownership.
• Hands-on with HubSpot and Salesforce data models.
• Experience evaluating attribution tools or models.
• Translating measurement needs for centralized Analytics teams.
• Knowledge of data warehousing, dbt, LookML; BI governance.
• Strong SQL; Looker/Amplitude experience is a plus.
• Experience using AI tools to ensure data quality.
• Experience using LLMs for natural language reporting or self-service analytics.
• Track record building data quality and hygiene standards.
• Strong communication; able to translate findings for non-technical stakeholders.
• Comfort collaborating with operations, SDR, and lifecycle teams.

Responsibilities

• Design and implement a new attribution model or tool for growth funnel and build pipeline reporting in Looker/Amplitude.
• Define field standards, deduplication rules, and data quality SLAs across HubSpot and Salesforce.
• Map and improve end-to-end data flows across HubSpot, Salesforce, and adjacent systems.
• Support regional and growth teams with practical attribution questions and reporting needs.
• Own source-of-truth definitions for customer and account data with cross-team collaboration.
• Partner with SDR Ops to keep data health and reporting consistent across the funnel.
• Collaborate with Marketing Systems Architect on integration and sync design.
• Support Lifecycle Marketing with segmentation and performance reporting needs.
• Document data definitions and reporting logic to scale without tribal knowledge.

Skills

HubSpot

Salesforce

SQL

Looker

Amplitude

dbt

LookML

AI tools

Data quality

BI governance

Job description

Culture Amp is hiring a Principal Systems & Data Analyst to own data foundations, attribution design, and measurement across Growth Marketing. You’ll drive trustworthy pipeline reporting and data standards in Looker, Amplitude, HubSpot, and Salesforce, partnering across SDR, Lifecycle, and Marketing Operations for scalable analytics.

You’ll lead end-to-end data flows, build definitional clarity, and enable self-serve analytics with AI-enhanced quality controls in a fast-scaling B2B SaaS