Customer Lifecycle Analyst — Growth & Retention

BillGO

Fort Collins (CO)

On-site

USD 102,000 - 146,900

Full time

14 days+

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Job summary

BillGO is seeking a Senior Business Analyst, Customer Management in Fort Collins, CO to drive insights across the lifecycle of existing BGX customers, focusing on activation, engagement, utilization, and retention to maximize customer value and long-term growth.

You’ll partner with BillGO Exchange leadership, customer experience, product, and growth teams to understand customer behavior, identify opportunities to improve the customer experience, and deliver insights that increase retention and

Qualifications

5+ years of experience in data analytics, preferably in product, customer, or lifecycle analytics.
Strong proficiency with data analysis tools and experience working with large datasets.
Strong understanding of customer lifecycle metrics (activation, retention, churn, engagement).
Experience with cohort analysis and segmentation.
Ability to leverage AI tools (e.g., Claude, ChatGPT) to improve speed, quality, and impact of work.

Responsibilities

Customer Lifecycle Analytics: Analyze the end-to-end customer lifecycle (onboarding to activation to engagement to retention).
Retention & Engagement Optimization: Deliver insights to improve retention, utilization, and frequency of use.
Customer Segmentation & Insights: Develop and maintain segmentation frameworks (behavioral, cohort-based, value-based).
Dashboards & Reporting: Build and maintain dashboards and reporting frameworks across the customer management value chain.
Cross-Functional Collaboration: Partner with product, customer success, and growth teams to align on KPIs and priorities.