Growth Marketing Manager: AI-Driven Paid & Lifecycle

BillGO; Fort Collins (CO); On-site; USD 102,000 - 146,900; Full time

Benefits offered by this job

Stock options

Health benefits

Retirement plan

Performance incentive

Job summary

BillGO in Fort Collins, CO is seeking a Growth Marketing Manager to execute paid and lifecycle marketing programs across the BillGO Exchange. You will stand up and continuously optimize paid acquisition campaigns and lifecycle messaging to convert prospects into enrolled, engaged customers.

You'll partner with our Business Analyst, Data team, and report to the VP of Growth Marketing to keep messaging and campaigns running smoothly and aligned with brand as we scale.

Qualifications

• 5+ years in growth marketing or paid/lifecycle campaigns.
• Experience launching and optimizing paid campaigns with budget pacing.
• Proficiency in HubSpot and Salesforce.
• Knowledge of email deliverability fundamentals (SPF/DKIM/DMARC).
• Demonstrated AI fluency: used AI tools to automate work.
• Data-driven, using performance data to drive decisions.
• Strong collaboration across Marketing, Data, Creative and Engineering.
• Editorial judgment for brand consistency.

Responsibilities

• Paid Channel Execution: stand up, launch, and optimize paid acquisition campaigns; manage budget pacing, targeting, and landing page performance.
• Lifecycle Messaging Management: own execution across prospect, enrollment, and active-customer lifecycle; ensure deliverability and data flow between systems.
• Brand & Content QA: ensure templates and campaigns stay on-brand and render correctly.
• Martech & Targeting: ensure martech stack delivers right messages and data flows to ad platforms.
• AI Agents & Automation: build agents for deliverability monitoring and performance reporting.
• Experimentation & Optimization: continuously test channels, audiences, and creative variants; tie decisions to CAC and LTV.

Skills

Growth marketing

Marketing operations

Paid campaigns

HubSpot

Salesforce

AI proficiency

Data-driven

Brand consistency

Cross-functional collaboration

Tools

HubSpot

Salesforce

Email deliverability basics

Job description

BillGO in Fort Collins, CO is seeking a Growth Marketing Manager to execute paid and lifecycle marketing programs across the BillGO Exchange. You will stand up and continuously optimize paid acquisition campaigns and lifecycle messaging to convert prospects into enrolled, engaged customers.

You'll partner with our Business Analyst, Data team, and report to the VP of Growth Marketing to keep messaging and campaigns running smoothly and aligned with brand as we scale.