Marketing Data Analyst: Drive Campaign Insights & Growth

Pets Best Insurance Services LLC; Chicago (IL); On-site; USD 82,000 - 102,000; Full time

Benefits offered by this job

Healthcare

Parental Leave

HSA

Retirement plan

Paid Time Off

Commuter Benefits

Pet friendly office

Job summary

Pets Best Insurance Services LLC is seeking a data-driven Marketing Analytics Specialist based in Chicago. You will develop and maintain dashboards for website, campaigns and funnel performance, turning data into actionable recommendations to grow audience and revenue.

Responsibilities include SQL data analysis, Google Analytics and BI tooling (PowerBI), A/B testing, and collaborating with cross-functional teams to optimize media spend across Google Ads, Meta, Bing and email campaigns.

Qualifications

• Bachelor’s degree in statistics/analytics or related field.
• 3-5 years of work experience in statistical or data analysis.
• Excellent organizational, communication, presentation and analytical skills.
• Must have skills: Google Analytics, BigQuery, SQL, Data Layer Implementations, and Microsoft PowerBI.
• Proven ability in handling concurrent projects with attention to detail and accuracy.

Responsibilities

• Develops and maintains performance reports and dashboards on website, campaign and funnel performance.
• Analyzes customer data using SQL, Excel models, web analytics tools and data warehouse.
• Analyzes A/B and multivariate tests and communicates results.
• Collaborate across teams to analyze marketing campaign performance to grow audiences and revenue across all platforms.
• Supports channel attribution capabilities and reporting.

Skills

Google Analytics

BigQuery

SQL

Data Layer Implementations

Microsoft PowerBI

Education

Bachelor’s degree in statistics/analytics or related field

Job description

Pets Best Insurance Services LLC is seeking a data-driven Marketing Analytics Specialist based in Chicago. You will develop and maintain dashboards for website, campaigns and funnel performance, turning data into actionable recommendations to grow audience and revenue.

Responsibilities include SQL data analysis, Google Analytics and BI tooling (PowerBI), A/B testing, and collaborating with cross-functional teams to optimize media spend across Google Ads, Meta, Bing and email campaigns.