Lifecycle Growth Lead - Hybrid Seattle (Stock Options)

Possible Financial Inc.; Seattle (WA); Hybrid; USD 162,000 - 195,000; Full time

Benefits offered by this job

Stock options

Full benefits

Bonus plan

Commuter benefits

Job summary

Possible Finance is hiring a Lifecycle Marketing expert to own growth initiatives across email, push, in-app, and SMS. You will partner with Data Science, Product Marketing, and Creative to design segmentation, personalization, and automated campaigns that drive new user acquisition and retention at scale.

The role emphasizes hands-on email creation (HTML/CSS/Liquid), rigorous A/B testing, and leveraging AI to optimize programs while aligning with our mission to improve financial health.

Qualifications

• 8+ years of hands-on CRM, Lifecycle and/or Retention Marketing experience.
• Deep multi-channel experience across email, push, in-app messaging, and SMS, with an app and/or subscription app business background.
• Must have deep experience with Braze specifically, as well as some experience using Segment or a comparable CDP.
• Deep B2C lifecycle marketing expertise: customer journey design, segmentation, personalization and behavioral marketing.
• Strong track record of driving new-customer acquisition via user growth and demand-gen programs end to end.
• Experienced with running growth experiments and strong A/B testing knowledge.
• Expertise building and troubleshooting emails hands-on with HTML, CSS, Liquid templating and dynamic content development.
• Proven partnership with data science on segmentation and ability to read numbers.
• Proven ability to influence cross-functional roadmaps and present results to senior leadership.
• Experienced with leveraging AI and technology to automate programs.

Responsibilities

• Own growth lifecycle programs end to end, from strategy and execution to reporting and optimization.
• Partner with Data Science, User Acquisition, and Product Marketing on personalization and segmentation.
• Drive strategic direction for copy and creative execution with the in-house Creative team.
• Build and scale a comprehensive testing framework with clear hypotheses and repeatable acquisition programs.
• Collaborate with Creative, Product, Engineering, and wider Marketing to deliver high-quality customer experiences across channels.
• Leverage AI and automation to scale programs and maximize efficiency.
• Stay focused and organized in a fast-moving environment with strong prioritization.

Skills

CRM experience

Lifecycle marketing

Multi-channel marketing

Braze

CDP (Segment)

A/B testing

HTML/CSS/Liquid

AI/automation

Cross-functional collaboration

Tools

Braze

Segment

Job description

Possible Finance is hiring a Lifecycle Marketing expert to own growth initiatives across email, push, in-app, and SMS. You will partner with Data Science, Product Marketing, and Creative to design segmentation, personalization, and automated campaigns that drive new user acquisition and retention at scale.

The role emphasizes hands-on email creation (HTML/CSS/Liquid), rigorous A/B testing, and leveraging AI to optimize programs while aligning with our mission to improve financial health.