Group Sales & Events Leader

CoralTree Hospitality Group; Orlando (FL); On-site; USD 55,000 - 90,000; Full time

Job summary

The Sales Manager at Aloft Orlando Lake Nona, part of CoralTree Hospitality Group, leads group room and event revenue by actively soliciting, closing, and managing group business. This producer role focuses on developing new business, converting inquiries, and delivering distinctive guest experiences while maximizing hotel revenue and market share.

You will position Aloft and Althea as go-to destinations for group and event business in Lake Nona, building lasting relationships with planners and

Qualifications

• Bachelor’s degree preferred in Hospitality, Sales, Marketing, or Business Administration.
• Minimum 2–3+ years in hotel group sales or related role.
• Proven track record of closing business and achieving/exceeding sales goals.
• Experience selling group rooms and event space preferred.

Responsibilities

• Actively solicit and secure new group business through prospecting, outbound sales efforts, and relationship development.
• Manage and respond to inbound inquiries, converting leads into definite business.
• Achieve and exceed assigned group room night and revenue goals.
• Identify new market segments aligned with Aloft’s positioning and demand drivers.
• Build and maintain strong, long-term relationships with clients, planners, and key partners.
• Understand client needs and design tailored solutions utilizing guestrooms, Althea event space, and hotel amenities.
• Deliver a high‑touch, responsive sales experience that creates loyalty and repeat business.
• Understand local market dynamics including USTA, Medical City, and Lake Nona demand drivers.
• Analyze competitor positioning, pricing, and trends to strategically sell against the comp set.
• Position Aloft as a distinctively different, lifestyle‑driven group experience.
• Prepare and present proposals, contracts, and pricing strategies aligned with revenue goals.
• Negotiate contracts to maximize profitability while maintaining competitiveness.
• Maintain accurate sales activity, pipeline, and reporting within Delphi/SFA systems.
• Collaborate with operations and group services teams to ensure seamless execution of booked business.
• Partner with internal teams to deliver exceptional guest experiences.
• Communicate proactively across departments to ensure alignment and execution.
• Contribute to a high‑energy, collaborative, and performance‑driven sales culture.

Skills

Negotiation skills

Relationship-building

Sales

Attention to detail

Education

Bachelor’s degree (Hospitality/Sales/Marketing/Business)

Tools

Delphi

CI/TY

CRM tools

Microsoft Office

Job description

The Sales Manager at Aloft Orlando Lake Nona, part of CoralTree Hospitality Group, leads group room and event revenue by actively soliciting, closing, and managing group business. This producer role focuses on developing new business, converting inquiries, and delivering distinctive guest experiences while maximizing hotel revenue and market share.

You will position Aloft and Althea as go-to destinations for group and event business in Lake Nona, building lasting relationships with planners and