Group Sales Leader – Hospitality & Events Growth

Aloft Lake Nona; Orlando (FL); On-site; USD 65,000 - 95,000; Full time

Job summary

Aloft Orlando Lake Nona is seeking a Sales Manager to drive group room and event revenue. You will actively solicit, close, and manage group business, building strong client relationships and delivering distinctively different guest experiences while maximizing hotel revenue and market share.

The role requires a proven closer with negotiation skills, a proactive, results-driven mindset, and knowledge of group sales processes and CRM tools.

Qualifications

• Bachelor's degree preferred in Hospitality, Sales, Marketing, or Business Administration.
• Minimum 2-3+ years in hotel group sales or related role.
• Proven track record of closing business and achieving sales goals.
• Experience selling group rooms and event space preferred.

Responsibilities

• Actively solicit and secure new group business through prospecting, outbound sales efforts, and relationship development.
• Manage and respond to inbound inquiries, converting leads into definite business.
• Achieve and exceed assigned group room night and revenue goals.
• Identify new market segments aligned with Aloft's positioning and demand drivers.
• Build and maintain strong, long-term relationships with clients, planners, and key partners.
• Understand client needs and design tailored solutions utilizing guestrooms, Althea event space, and hotel amenities.
• Deliver a high-touch, responsive sales experience that creates loyalty and repeat business.
• Understand local market dynamics including USTA, Medical City, and Lake Nona demand drivers.
• Analyze competitor positioning, pricing, and trends to strategically sell against the comp set.
• Position Aloft as a distinctively different, lifestyle-driven group experience.
• Prepare and present proposals, contracts, and pricing strategies aligned with revenue goals.
• Negotiate contracts to maximize profitability while maintaining competitiveness.
• Maintain accurate sales activity, pipeline, and reporting within Delphi/SFA systems.
• Collaborate with operations and group services teams to ensure seamless execution of booked business.
• Partner with internal teams to deliver exceptional guest experiences.
• Communicate proactively across departments to ensure alignment and execution.
• Contribute to a high-energy, collaborative, and performance-driven sales culture.

Skills

Closing deals

Negotiation

Relationship building

Multitasking

Organizational skills

Proactive attitude

Education

Bachelor's degree preferred in Hospitality, Sales, Marketing, or Business Administration

Tools

Delphi/CI/TY

CRM tools

Microsoft Office

Job description

Aloft Orlando Lake Nona is seeking a Sales Manager to drive group room and event revenue. You will actively solicit, close, and manage group business, building strong client relationships and delivering distinctively different guest experiences while maximizing hotel revenue and market share.

The role requires a proven closer with negotiation skills, a proactive, results-driven mindset, and knowledge of group sales processes and CRM tools.