Sales Manager

Aloft Lake Nona; Orlando (FL); On-site; USD 65,000 - 95,000; Full time

Job summary

Aloft Orlando Lake Nona is seeking a Sales Manager to drive group room and event revenue. You will actively solicit, close, and manage group business, building strong client relationships and delivering distinctively different guest experiences while maximizing hotel revenue and market share.

The role requires a proven closer with negotiation skills, a proactive, results-driven mindset, and knowledge of group sales processes and CRM tools.

Qualifications

• Bachelor's degree preferred in Hospitality, Sales, Marketing, or Business Administration.
• Minimum 2-3+ years in hotel group sales or related role.
• Proven track record of closing business and achieving sales goals.
• Experience selling group rooms and event space preferred.

Responsibilities

• Actively solicit and secure new group business through prospecting, outbound sales efforts, and relationship development.
• Manage and respond to inbound inquiries, converting leads into definite business.
• Achieve and exceed assigned group room night and revenue goals.
• Identify new market segments aligned with Aloft's positioning and demand drivers.
• Build and maintain strong, long-term relationships with clients, planners, and key partners.
• Understand client needs and design tailored solutions utilizing guestrooms, Althea event space, and hotel amenities.
• Deliver a high-touch, responsive sales experience that creates loyalty and repeat business.
• Understand local market dynamics including USTA, Medical City, and Lake Nona demand drivers.
• Analyze competitor positioning, pricing, and trends to strategically sell against the comp set.
• Position Aloft as a distinctively different, lifestyle-driven group experience.
• Prepare and present proposals, contracts, and pricing strategies aligned with revenue goals.
• Negotiate contracts to maximize profitability while maintaining competitiveness.
• Maintain accurate sales activity, pipeline, and reporting within Delphi/SFA systems.
• Collaborate with operations and group services teams to ensure seamless execution of booked business.
• Partner with internal teams to deliver exceptional guest experiences.
• Communicate proactively across departments to ensure alignment and execution.
• Contribute to a high-energy, collaborative, and performance-driven sales culture.

Skills

Closing deals

Negotiation

Relationship building

Multitasking

Organizational skills

Proactive attitude

Education

Bachelor's degree preferred in Hospitality, Sales, Marketing, or Business Administration

Tools

Delphi/CI/TY

CRM tools

Microsoft Office

Job description

Overview

AboutCoralTreeHospitality

Our team members are the truesoulof our company. We think differently. About travel, but also about the ways in which we deliver on our promise to engage, delight, awaken and challenge our team members as well as our guests. We are deeply committed to the foundation of core values that mold our interactions with everyone weencounter- our guests, our clients, our team, and our communities. We create engaging, impactful environments that connect people and places, awaken the spirit, and allow team members with talent, integrity, and heart to thrive. We believe our team members are the truesoulof our company. We invite you to join us on this journey.

Job Overview

The Sales Manager is responsible for driving group room and event revenue for Aloft Orlando Lake Nona, with a primary focus on actively soliciting, closing, and managing group business. This role is a producer and relationship builder, responsible for generating new business, converting leads, and delivering distinctively different guest experiences while maximizing hotel revenue and market share. You will play a critical role in positioning Aloft and Althea as a go-to destination for group and event business in Lake Nona.

Responsibilities

Sales & Revenue Generation

• Actively solicit and secure new group business through prospecting, outbound sales efforts, and relationship development
• Manage and respond to inbound inquiries, converting leads into definite business
• Achieve and exceed assigned group room night and revenue goals
• Identify new market segments aligned with Aloft's positioning and demand drivers

Client Relationship Management

• Build and maintain strong, long-term relationships with clients, planners, and key partners
• Understand client needs and design tailored solutions utilizing guestrooms, Althea event space, and hotel amenities
• Deliver a high-touch, responsive sales experience that creates loyalty and repeat business

Market & Strategic Positioning

• Understand local market dynamics including USTA, Medical City, and Lake Nona demand drivers
• Analyze competitor positioning, pricing, and trends to strategically sell against the comp set
• Position Aloft as a distinctively different, lifestyle-driven group experience

Sales Process & Execution

• Prepare and present proposals, contracts, and pricing strategies aligned with revenue goals
• Negotiate contracts to maximize profitability while maintaining competitiveness
• Maintain accurate sales activity, pipeline, and reporting within Delphi/SFA systems
• Collaborate with operations and group services teams to ensure seamless execution of booked business

Team & Culture Contribution

• Partner with internal teams to deliver exceptional guest experiences
• Communicate proactively across departments to ensure alignment and execution
• Contribute to a high-energy, collaborative, and performance-driven sales culture

Qualifications

• Education

  • Bachelor's degree preferred in Hospitality, Sales, Marketing, or Business Administration

  Experience

  • Minimum 2-3+ years in hotel group sales or related role
  • Proven track record of closing business and achieving/exceeding sales goals
  • Experience selling group rooms and event space preferred

  Core Competencies

  • Proven closer with strong negotiation skills
  • Highly motivated, proactive, and results-driven
  • Strong understanding of hotel operations and group sales process
  • Ability to manage multiple priorities while maintaining attention to detail

  Technical Skills

  • Experience with Delphi, CI/TY, or similar sales systems preferred
  • Strong proficiency in Microsoft Office and CRM tools

  Personal Attributes

  • People-first mindset with strong relationship-building skills
  • Excellent verbal and written communication
  • Organized, detail-oriented, and accountable
  • Entrepreneurial spirit with a drive to win business

  A qualified applicant is a people-oriented professional who is flexible, thrives in a fast-paced environment, enjoys serving others, and brings both professionalism and personality to their work.

Working Environment & Physical Demands:

• The physical demands described here are representative of those required to successfully perform the essential functions of this job.
• The role requires regularly walking, standing, and sitting for 6-8 hours per day and may involve exposure to standard office supply chemicals.
• Frequent use of hands and arms to reach, carry, pull, and lift up to 25 lbs.
• Requires close vision, distance vision, and peripheral vision.
• Work environment may involve temperature fluctuations and moderate to high noise levels.

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