Senior Manager, Influencer Marketing

dentsu; New York (NY); On-site; USD 95,000 - 96,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Disability insurance (short/long term)

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Dentsu in New York is seeking a senior client lead for influencer campaigns, owning strategy and confident execution. You will oversee influencer campaigns end-to-end with limited oversight, lead creative brainstorms, and guide strategic direction to meet client goals.

You will also develop junior team members in a collaborative, people-first environment with strong growth opportunities. Employees who live within a commutable distance of hub offices—including New York City—are required to work

Qualifications

• 3 years minimum relevant agency experience.
• Proven influencer marketing and project management experience.
• Hands-on experience with CreatorIQ, Captiv8, or similar.
• Experience managing teams, budgets, and contracts.
• Strong communication, organization, and prioritization skills.

Responsibilities

• Serve as the primary day-to-day client contact for influencer marketing initiatives.
• Develop, present, and optimize influencer strategies across clients and categories.
• Forecast campaign impact and KPIs, tying performance to business outcomes.
• Review and guide creative concepts, messaging, and ongoing optimization.
• Manage and mentor junior team members, supporting development and growth planning.
• Support influencer negotiations, contracting, and legal coordination.
• Oversee budgets, invoicing, quality control, and compliance (including FTC guidelines).
• Analyze performance data and report on progress against client revenue goals.
• Identify process improvements and organic growth opportunities.
• Collaborate cross-functionally across Dentsu and support new business efforts as needed.

Skills

Influencer marketing

Project management

Team leadership

Communication

MS Office

Tools

CreatorIQ

Captiv8

Job description

Job Description

This role is critical to the success of the influencer team, serving as a client lead with ownership of strategy and confident execution. You will oversee influencer campaigns end-to-end with limited oversight, lead creative brainstorms, and guide strategic direction to meet client goals. You'll also manage and develop junior team members in a collaborative, people-first environment with strong growth opportunities.

Key Accountabilities

• Serve as the primary day-to-day client contact for influencer marketing initiatives
• Develop, present, and optimize influencer strategies across clients and categories
• Forecast campaign impact and KPIs, tying performance to business outcomes
• Review and guide creative concepts, messaging, and ongoing optimization
• Manage and mentor junior team members, supporting development and growth planning
• Support influencer negotiations, contracting, and legal coordination
• Oversee budgets, invoicing, quality control, and compliance (including FTC guidelines)
• Analyze performance data and report on progress against client revenue goals
• Identify process improvements and organic growth opportunities
• Collaborate cross-functionally across Dentsu and support new business efforts as needed

Person Specification

• 3 years minimum relevant agency experience
• Proven influencer marketing and project management experience
• Hands-on experience with platforms such as CreatorIQ, Captiv8, or similar
• Experience managing teams, budgets, and contracts
• Strong communication, organization, and prioritization skills
• Ability to manage multiple campaigns simultaneously with attention to detail
• Growth-minded, collaborative, and accountable leadership style
• Proficiency in PowerPoint, Word, and Excel

At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams.

Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

The annual salary range for this position is $94,875 - $95,000.

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.

For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [e-mail] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.

Location: New York

Brand: Dentsu Creative

Time Type: Full time

Contract Type: Permanent

About dentsu For over 120 years, innovation has been a core tenet of our offering - exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We're leading the way - helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

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