Associate Director, Social Marketing & Strategy

Dentsu International Americas, LLC; New York (NY); On-site; USD 95,000 - 138,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

401k

Flexible PTO

15+ paid holidays

Job summary

Dentsu is seeking a senior social strategist in New York to own the social strategy, tie plans to real KPIs, and partner with account leads and client teams. You will shape cross-functional campaigns, embed social best practices into major brand initiatives, and use data to optimize performance while raising creative and strategic quality.

This role emphasizes leadership and staying ahead of platform trends.

Qualifications

• 7-9 years minimum experience
• Expertise in the social space with a passion for the internet and its fast-changing nature; agency experience preferred

Responsibilities

• Own the social strategy, build, launch, and optimize social plans tied to real KPIs
• Partner with Account Leads and client teams to embed social expertise across campaigns
• Collaborate cross-functionally to shape integrated, culturally relevant campaigns using consumer insights
• Push creative and strategic quality through feedback and hands-on iteration
• Lead on what's new in social—platforms, formats, tactics, and trends
• Embed social best practices into channel plans and major brand initiatives
• Keep high-stakes programs on track to meet and exceed brand expectations
• Let data guide creative direction and strategy in real time
• Set tone and standard for the broader social team through example

Skills

Social strategy

Agency experience

Job description

What you'll do:

• Own the social strategy — build, launch, and optimize social marketing plans tied to real KPIs, not vanity metrics
• Be a true strategic partner to Account Leads and client teams, co‑owning the relationship and bringing social expertise to the table
• Collaborate cross‑functionally to shape integrated, culturally relevant campaigns — and use consumer insights to influence decisions well beyond social
• Raise the bar on creative and strategic quality, pushing ideas further through sharp feedback and hands‑on iteration
• Be the go‑to voice on what's new and next in social — platforms, formats, tactics, trends
• Embed social best practices into channel plans, annual strategies, and major brand initiatives
• Keep complex, high‑stakes programs on track and delivered at a caliber that meets (and exceeds) brand expectations
• Let the data lead — using performance insights to sharpen creative direction and strategy in real time
• Help shape how the broader social team works, setting the tone and standard through your own example

Key Accountabilities

Communication Skills

• Actively seeks out relevant information by asking thoughtful, clarifying questions and continuously learning.
• Adapts communication style and tone to suit the audience and situation.
• Demonstrates strong written, presentation, and verbal communication skills that are clear and persuasive.
• Quickly turns ideas into actionable recommendations.
• Uses communication tools and technology in innovative ways to inform, persuade, and inspire.

Strategic Leadership

• Effectively manages multiple projects, identifying efficiencies and new opportunities.
• Leads across disciplines, driving work forward and keeping teams aligned.
• Approaches challenges with a creative, solutions‑oriented mindset focused on both the work and ways of working.
• Crafts clear, inspiring briefs that unlock strong creative thinking.
• Develops strategies grounded in consumer, category, and cultural insights to solve client problems in new ways.
• Demonstrates a proactive leadership style and encourages the same across the team.
• Works independently and manages up when needed.
• Applies a strong understanding of social analytics to optimize content and performance.
• Partners with social strategists to identify cultural moments and trends worth activating.

Partner Relations

• Builds trusted client relationships by showing up as a reliable, informed partner.
• Stays attuned to client needs and emerging opportunities, bringing a consultative selling mindset focused on business outcomes rather than individual offerings.
• Partners closely with client and partner agency leads to own relationship throughout project lifecycle.

Qualifications

• 7-9 years minimum experience
• Expertise in and passion for the social space We’re looking for candidates who are excited by the internet, love that it’s ever‑changing, and understand how to apply this to clients Agency experiencepreferred

Additional Information

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in‑person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

The annual salary range for this position is $94,875-$138,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave
• Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.
• For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

Location: New York

Brand: Dentsu

Time Type: Full time

Contract Type: Permanent

Equal Employment Opportunity

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Reasonable Accommodation

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e‑mail to [e-mail] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work