Senior Strategist, Social Marketing & Strategy

dentsu; New York (NY); Hybrid; USD 95,000 - 115,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Disability insurance (short/long-term)

401k

Flexible paid time off

15+ paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

dentsu in New York is seeking a Senior Strategist to lead social marketing and strategy for a high-visibility outdoor-focused CPG snack brand. You will shape content across owned, earned and paid channels, partnering with clients, creative, media, and agency stakeholders.

You will mentor junior team members while driving development of insights, briefs and strategic POVs, ensuring content is relevant, effective and aligned with brand objectives.

Qualifications

• 6+ years of experience in strategy, social marketing, content strategy, digital marketing or related field.
• Strong presentation, communication and stakeholder management skills.
• Experience serving as a primary client contact and managing day-to-day client relationships.
• Experience mentoring or coaching team members.

Responsibilities

• Serve as the primary day-to-day strategic contact for the client and build relationships across teams.
• Develop social and content strategies aligning business objectives with insights and creative opportunities.
• Lead internal and client-facing meetings and present recommendations.
• Partner with creative teams to ensure ideas are rooted in insight and aligned to the strategy.
• Translate trends into actionable recommendations and creative inspiration.
• Create and refine briefs, content frameworks, and strategic recommendations.
• Oversee a high-volume content ecosystem and coordinate contributions from multiple stakeholders.

Skills

Strategy

Social marketing

Content strategy

Digital marketing

Stakeholder management

Presentation skills

Mentorship

Job description

Job Description

We're looking for a Senior Strategist, Social Marketing & Strategy to join our team. In this role, you'll report to the Group Director, Social Marketing & Strategy and serve as the strategic lead for a leading outdoor-focused CPG snack brand.

This is a highly visible opportunity for someone who thrives at the intersection of social strategy, content planning, creative development, and client leadership.

As the primary strategic contact for the business, you'll help shape how content moves across owned, earned, and paid channels while partnering closely with clients, creative teams, media partners, and agency stakeholders. You'll act as both a strategic storyteller and content curator, ensuring every piece of content reaches the right audience in the right place.

What You'll Do

• Serve as the primary day-to-day strategic contact for the client and build strong relationships across client and agency teams.
• Develop social and content strategies that connect business objectives, audience insights, and creative opportunities.
• Lead internal and client-facing meetings, presenting recommendations and strategic POVs with confidence.
• Partner with creative teams to ensure ideas are rooted in insight and aligned to the overall strategy.
• Translate social, cultural, category, and consumer trends into actionable recommendations and creative inspiration.
• Create and refine creative briefs, content frameworks, and strategic recommendations.
• Act as a content steward across channels, evaluating where content should live and how it should be activated across owned and paid environments.
• Oversee a high-volume content ecosystem, helping prioritize and optimize approximately 40 pieces of content per month from multiple stakeholders and content sources.
• Function as an "editor-in-chief" for the business, ensuring content is relevant, effective, and aligned with brand objectives.
• Collaborate with media, analytics, creative, and production teams to maximize the impact of content investments.
• Work cross-functionally with multiple agency partners and stakeholders, providing strategic input on briefs and initiatives that impact the broader marketing ecosystem.
• Identify emerging social platforms, content formats, cultural trends, and consumer behaviors that can create competitive advantage for the brand.
• Contribute thought leadership and help solve complex business and marketing challenges.
• Mentor and support junior team members while helping foster a collaborative team environment.

What You'll Bring

• 6 years minimum experience in strategy, social marketing, content strategy, digital marketing, or a related field.
• Passion for the outdoors and outdoor lifestyles, and/or experience working on outdoor, active lifestyle, food and beverage, or CPG brands.
• Experience within an advertising, marketing, media, or creative agency environment.
• Experience serving as a primary client contact and managing day-to-day client relationships.
• Strong understanding of social platforms, content ecosystems, and channel strategy.
• Experience developing strategic and creative briefs grounded in consumer insights.
• Ability to synthesize data, trends, and cultural insights into compelling strategic recommendations.
• Experience collaborating across multiple agency partners and disciplines.
• Experience mentoring, managing, or coaching team members.
• Strong presentation, communication, and stakeholder management skills.

Additional Information

At dentsu, we believe great work happens when we are connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams.

Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles).

Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs.

Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

Location: New York

Brand: Dentsu

Creative Time Type: Full time

Contract Type: Permanent

The annual salary range for this position is $94,875 - $115,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.

For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

Equal Employment Opportunity

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Reasonable Accommodation

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [e-mail].

About dentsu

For over 120 years, innovation has been a core tenet of our offering - exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact.

Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We're leading the way - helping to build a more sustainable planet.

Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future.

Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

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