Senior Strategist, Integrated Strategy

dentsu; New York (NY); Híbrido; USD 95 000 - 117 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Medical insurance

Vision insurance

Dental insurance

Life insurance

Disability insurance

401k

Flexible PTO

15 paid holidays

Resumo da oferta

Dentsu Creative in New York is seeking a seasoned brand strategist to lead qualitative research, translate insights into creative opportunities, and build integrated communications plans across paid, owned, earned, social, and in-store experiences. You will define clear briefs, guide multi-disciplinary teams, and shape client strategies with a human-centered POV.

You’ll synthesize signals from culture and data to identify growth opportunities, mentor juniors, and contribute to awards

Qualificações

• 4+ years experience developing integrated brand and communications strategies
• Proven track record of strong, consistent strategic ideas
• Deep understanding of how brands earn attention and trust across digital, social, and real-world experiences
• High standard for clarity, craft, and detail
• Strong storytelling and presentation skills, with the ability to make strategic thinking clear and compelling for creative teams and clients
• Ability to simplify complex challenges for varied audiences
• Curious, culturally informed, insight-driven; seeks out what they don't know as much as they build on what they do
• Experience with qualitative research, social listening, trend analysis, audience data, and related tools
• Ability to map consumer journeys, define communications tasks, and identify how channels work together to influence behavior
• Seen as a trusted partner to mid-senior clients and a supportive mentor to juniors
• We’re looking for someone who will grow with the discipline as it evolves, curious about what strategy looks like in two years, not just today years and how new tools can strengthen the work
• Experience in retail, health and wellness, pharmacy, or CPG is a plus

Responsabilidades

• Lead qualitative research, from quick cultural inputs to deeper exploratory studies.
• Develop clear, inspiring creative briefs and guide others in doing the same, translating audience insights and business priorities into actionable creative opportunities.
• Build brand frameworks, integrated communications plans, and consumer journeys.
• Define clear communications jobs to be done and channel roles across paid, owned, earned, social, digital, and in-store experiences, working with media and other specialist partners.
• Synthesize signals across data, culture, and category to give creative and client teams a clear point of view on what matters to people and how the brand can respond.
• Surface new growth opportunities and strategic value for creative and brand teams.
• Guide multi-disciplinary teams in measurement and learning agendas.
• Provide thought leadership on culture, human behavior, and category dynamics.
• Build strong knowledge of the client’s business and competitive landscape.
• Thoughtfully apply AI to sharpen strategy, speed insights, and improve output quality—while preserving a strong strategic POV and human judgment.
• Help shape awards submissions by crafting compelling case studies, defining the strategic idea and impact, and collaborating across teams to tell the story effectively.

Conhecimentos

Brand strategy

Storytelling

Presentation skills

Clarity and detail

Audience insights

Qualitative research

Social listening

Trend analysis

Consumer journeys

Mentoring juniors

Ferramentas

Data interpretation

Descrição da oferta de emprego

About Dentsu

We are business‑driven and creatively obsessed, helping clients grow through Transformative Creativity—creativity that solves real business problems, challenges convention, and creates meaningful impact.

About the Team

You’ll join the Dentsu Creative team supporting a leading health and convenience retailer, helping connect brand strategy and communications across pharmacy, health, wellness, and everyday retail.

• Proactive leaders who set the agenda and bring energy to every engagement


• Question‑askers who push beyond the expected to find what’s interesting


• Makers and doers who turn thinking into actionable outputs


• Growth‑minded teammates who seek out what they don't know as much as they do


• Radical collaborators who work fluidly across disciplines

Role and Responsibilities

• Lead qualitative research, from quick cultural inputs to deeper exploratory studies.


• Develop clear, inspiring creative briefs and guide others in doing the same, translating audience insights and business priorities into actionable creative opportunities.


• Build brand frameworks, integrated communications plans, and consumer journeys.


• Define clear communications jobs to be done and channel roles across paid, owned, earned, social, digital, and in‑store experiences, working with media and other specialist partners.


• Synthesize signals across data, culture, and category to give creative and client teams a clear point of view on what matters to people and how the brand can respond.


• Surface new growth opportunities and strategic value for creative and brand teams.


• Guide multi‑disciplinary teams in measurement and learning agendas.


• Provide thought leadership on culture, human behavior, and category dynamics.


• Build strong knowledge of the client’s business and competitive landscape.


• Thoughtfully apply AI to sharpen strategy, speed insights, and improve output quality—while preserving a strong strategic POV and human judgment.


• Help shape awards submissions by crafting compelling case studies, defining the strategic idea and impact, and collaborating across teams to tell the story effectively.

What Success Looks Like

• Brings clarity to complexity without oversimplifying


• Stays steady and constructive when client priorities shift or briefs change mid-stream


• Builds strong, trusting relationships across diverse styles


• Helps creative teams understand not just the strategy, but how it flexes by audience, need, and channel


• Turns brand thinking into clear communications tasks that help creative and media teams build connected work


• Brings proactive ideas that help the team anticipate opportunities and strengthen the brief

Qualifications

• 4+ years experience developing integrated brand and communications strategies


• Proven track record of strong, consistent strategic ideas


• Deep understanding of how brands earn attention and trust across digital, social, and real‑world experiences


• High standard for clarity, craft, and detail


• Strong storytelling and presentation skills, with the ability to make strategic thinking clear and compelling for creative teams and clients


• Ability to simplify complex challenges for varied audiences


• Curious, culturally informed, insight‑driven; seeks out what they don't know as much as they build on what they do


• Experience with qualitative research, social listening, trend analysis, audience data, and related tools


• Ability to map consumer journeys, define communications tasks, and identify how channels work together to influence behavior


• Seen as a trusted partner to mid‑senior clients and a supportive mentor to juniors


• We’re looking for someone who will grow with the discipline as it evolves, curious about what strategy looks like in two years, not just today years and how new tools can strengthen the work


• Experience in retail, health and wellness, pharmacy, or CPG is a plus

Additional Information

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in‑person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

• The annual salary range for this position is $94,875 - $117,180.


• Medical, vision, and dental insurance


• Life insurance


• Short‑term and long‑term disability insurance


• 401k


• Flexible paid time off


• At least 15 paid holidays per year


• Paid sick and safe leave


• Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

Location and Contract

Location: New York
Brand: Dentsu Creative
Time Type: Full time
Contract Type: Permanent

Equal Opportunity and Accommodation

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e‑mail to [e-mail] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work