Government Pursuit Strategy Lead

HKS, Inc; Richmond (VA); On-site; USD 95,000 - 125,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) plan

Life insurance

Disability insurance

Paid time off

Job summary

HKS, Inc. seeks a pursuit strategy lead to analyze clients, develop Tier 1 opportunity narratives, and align BD, marketing, and design teams. You will ensure strategies reflect client intelligence and HKS's brand identity, guiding interviews and finalist presentations.

Collaborating with PMD and BDD, you will craft strategic briefs, leverage Salesforce insights, and drive external promotion of select projects, while shaping a rolling annual plan by geography.

Qualifications

• Bachelor's degree in Marketing, Journalism, or related degree.
• Typically 8+ years in AEC marketing, pursuit strategy, or BD support.
• Proficiency in InDesign.
• Experience with Photoshop, Illustrator, Sketchup and InDesign software preferred.
• Proficiency in MS Office Suite preferred.
• Previous experience with government procurements, e.g., SAM.gov.
• Previous experience with GovWin.co or similar subscriptions.
• Experience with completion of government forms, e.g., SF330.
• Experience with design-bid-build and design-build procurements.
• Experience with Phase 1/Phase 2, RFQ/RFP best-value procurements.
• Excellent written and verbal, presentation, and storytelling skills.
• Proven ability to build strong relationships with diverse stakeholders.
• Strong facilitator skills for alignment sessions and workshops.
• Understanding of client motivations in architecture, design, and professional services procurement.
• Familiarity with content libraries, case studies, positioning frameworks, and value propositions.
• Strong organizational skills to balance multiple high-stakes pursuits.

Responsibilities

• Analyzes each priority pursuit from the client's perspective and procurement context.
• Develops a clear pursuit strategy and document for Tier 1 opportunities.
• Ensures pursuit strategy reflects client intelligence and brand identity.
• Partners with BD Directors to align on strategy before writing work begins.
• Provides ongoing strategic direction throughout the pursuit lifecycle.
• Creates strategic briefs guiding proposal and interview development.
• Maintains alignment with PMD and BDD on client relationships and pipeline.
• Leverages Salesforce to capture client details for pursuit team.
• Identifies the through-line between client communications and pursuit messages.
• Carries proof points and themes into pursuit strategy and positioning.
• Supports PMD with market signals and procurement activity insights.
• Identifies which completed projects should be promoted externally.
• Develops and maintains a rolling annual promotion plan by practice and geography.
• Leads narrative and story development for each featured project.
• Collaborates with Brand COE to define visual approach and alignment with identity.
• Coordinated content approvals, photography, and media participation with client.
• Supports award submissions, press releases, and editorial pitches.
• Tracks performance of project promotions across channels and refines approach.
• Facilitates alignment conversations bringing BD intelligence, design, and marketing together.
• Conducts post-pursuit debriefs to evaluate strategy and capture lessons learned.

Skills

Storytelling

Executive messaging

Client relationships

Education

Bachelor's degree in Marketing

Tools

InDesign

Photoshop

Illustrator

Sketchup

MS Office

GovWin.co

SAM.gov

SF330

Job description

HKS, Inc. seeks a pursuit strategy lead to analyze clients, develop Tier 1 opportunity narratives, and align BD, marketing, and design teams. You will ensure strategies reflect client intelligence and HKS's brand identity, guiding interviews and finalist presentations.

Collaborating with PMD and BDD, you will craft strategic briefs, leverage Salesforce insights, and drive external promotion of select projects, while shaping a rolling annual plan by geography.