Government GTM Strategy Leader

NextGig; Washington (District of Columbia); Hybrid; USD 136,000 - 253,000; Full time

Job summary

LexisNexis Legal & Professional in Washington, DC is seeking a Go-to-Market Leader focused on government customers. You will shape market strategies, translate complex product capabilities into clear customer value, and drive launches with cross-functional teams across Product, Sales and Marketing.

You will gather insights from government buyers, define audiences and messaging, and create sales enablement materials.

Responsibilities

• Lead and execute go-to-market plans for government-focused products and features.
• Define target audiences, priority use cases, positioning, messaging, and launch objectives.
• Coordinate launch activities with Product, Sales, Marketing and other stakeholders to ensure readiness.
• Gather and synthesize customer, market, competitive, and sales insights to inform strategy.
• Translate government mission needs and procurement considerations into actionable recommendations.
• Create sales enablement materials including pitch decks, solution briefs, use-case narratives, and competitive guides.
• Deliver training and support strategic opportunities through tailored messaging and demonstrations.
• Define and track success metrics including launch readiness, customer engagement, pipeline contribution, and product adoption.

Job description

LexisNexis Legal & Professional in Washington, DC is seeking a Go-to-Market Leader focused on government customers. You will shape market strategies, translate complex product capabilities into clear customer value, and drive launches with cross-functional teams across Product, Sales and Marketing.

You will gather insights from government buyers, define audiences and messaging, and create sales enablement materials.