Government GTM Strategy Lead

LexisNexis; Miamisburg (OH); Hybride; USD 136 000 - 253 000; Plein temps

Résumé du poste

LexisNexis Legal & Professional is seeking a Go-to-Market Leader focused on government customers. The role blends product marketing, customer advocacy, and sales enablement to drive successful launches and measurable outcomes across cross-functional teams.

Hybrid work supports the Dayton, OH or DC offices, with local candidates preferred. The position requires translating complex capabilities into clear customer value, crafting messaging for public sector buyers, and leading initiatives from

Qualifications

• Experience in go-to-market strategy, product marketing or sales enablement with cross-functional leadership.
• Experience serving government markets and understanding procurement cycles.
• Track record of bringing products or features to market and translating capabilities into customer value.
• Strong writing and storytelling skills for persuasive sales and customer materials.
• Ability to turn customer and market insights into practical recommendations for teams.
• Collaborative, influential mindset to align stakeholders without direct authority.
• Ability to manage multiple priorities and drive strategy through execution.

Responsabilités

• Lead and execute go-to-market plans for products serving government customers.
• Define target audiences, use cases, positioning, messaging, and launch objectives.
• Coordinate launches across Product, Sales, Marketing and other stakeholders.
• Gather market and customer insights to inform strategy and planning.
• Translate government needs and procurement considerations into actionable recommendations.
• Create sales enablement materials including decks, briefs, case narratives, and guides.
• Deliver training and support strategic opportunities through tailored messaging and demos.
• Define and track success metrics like launch readiness, engagement, and adoption.

Connaissances

Go-to-market strategy

Product marketing

Sales enablement

Cross-functional leadership

Government market know-how

Storytelling & writing

Stakeholder influence

Description du poste

LexisNexis Legal & Professional is seeking a Go-to-Market Leader focused on government customers. The role blends product marketing, customer advocacy, and sales enablement to drive successful launches and measurable outcomes across cross-functional teams.

Hybrid work supports the Dayton, OH or DC offices, with local candidates preferred. The position requires translating complex capabilities into clear customer value, crafting messaging for public sector buyers, and leading initiatives from