Google Paid Media Growth Manager

Formlabs; Somerville (MA); On-site; USD 110,000 - 150,000; Full time

Job summary

Formlabs is seeking a Manager, Paid Media to lead global paid acquisition strategies. This hands-on role owns Google ecosystem campaigns (Search, Shopping, YouTube, Display) and budgets, driving CAC/ROAS targets. You will collaborate with Analytics on measurement and attribution, continuously testing new tactics to accelerate scalable growth.

The ideal candidate brings 3+ years in performance marketing, strong data skills, and comfort forecasting and presenting impact to senior stakeholders.

Qualifications

• 3+ years in performance/growth marketing with measurable results
• Deep hands-on experience managing paid media budgets in Google Shopping Ads
• Strong analytical chops: data-driven decision making, measurement, prioritization
• Solid grasp of attribution, experimentation, and conversion optimization

Responsibilities

• Own paid media in the Google ecosystem (Search, Shopping, YouTube, Display)
• Run campaigns day-to-day, manage budgets, and improve CAC/ROAS
• Allocate spend across markets, channels, and audiences for growth and efficiency
• Work with Analytics on measurement, incrementality, and attribution to drive action
• Test new hypotheses and partnerships to unlock scalable growth

Skills

Paid media

Google Ads

Data-driven

Forecasting

Budget management

Attribution

Tools

Google Ads platform

Analytics tools

Job description

Formlabs is seeking a Manager, Paid Media to lead global paid acquisition strategies. This hands-on role owns Google ecosystem campaigns (Search, Shopping, YouTube, Display) and budgets, driving CAC/ROAS targets. You will collaborate with Analytics on measurement and attribution, continuously testing new tactics to accelerate scalable growth.

The ideal candidate brings 3+ years in performance marketing, strong data skills, and comfort forecasting and presenting impact to senior stakeholders.