Senior Paid Media Growth Leader

Topstep; United States; Teletrabalho; USD 70 000 - 110 000; Tempo integral

Resumo da oferta

Topstep is seeking a data-driven Growth/Acquisition Manager to oversee paid media programs across Google Search, Performance Max, YouTube and Paid Social. You will design experiments to optimize funnel performance and conversion metrics, and spearhead pilots on new channels.

You will partner with analytics and creative teams to drive incremental growth, test audiences, messaging, and creative strategies, while maintaining compliance with platform guidelines and budget controls.

Responsabilidades

• Manage and optimize paid acquisition campaigns across Google Search, Performance Max, YouTube, and Paid Social to improve CPL, CAC, ROAS, and conversion performance.
• Identify and test new acquisition channels like Reddit and Connected TV, managing partner relationships and launching pilots.
• Design and execute structured experimentation frameworks for audiences, creative, messaging, and funnel optimization to drive incremental growth.

Descrição da oferta de emprego

Topstep is seeking a data-driven Growth/Acquisition Manager to oversee paid media programs across Google Search, Performance Max, YouTube and Paid Social. You will design experiments to optimize funnel performance and conversion metrics, and spearhead pilots on new channels.

You will partner with analytics and creative teams to drive incremental growth, test audiences, messaging, and creative strategies, while maintaining compliance with platform guidelines and budget controls.