Global Google Ads Paid Media Manager

Formlabs; Somerville (MA); Hybrid; USD 100,000 - 160,000; Full time

Benefits offered by this job

Robust equity program

Comprehensive healthcare

401K matching

Parental leave

Sabbatical leave

Flexible time off

On-site parking

Healthy on-site lunches

Professional development

Unlimited 3D prints

Job summary

Formlabs, a leader in 3D printing, seeks a Manager of Google Ads in Somerville, MA to own global paid acquisition. You will run campaigns across Google platforms, manage budgets, and work with analytics to measure impact.

The role blends strategy with hands-on optimization in a fast-moving environment. You will forecast spend, balance growth with efficiency, and apply attribution and experimentation to improve CAC/ROAS.

Qualifications

• 3+ years in performance/growth marketing with measurable results and large budgets.
• Hands-on experience managing paid media budgets in Google Shopping Ads.
• Strong analytical chops to measure, decide, and prioritise.
• Comfort building forecasts and explaining business impact to stakeholders.
• Solid grasp of attribution, experimentation, and conversion optimization.

Responsibilities

• Run and optimize paid campaigns across Google (Search, Shopping, YouTube, Display).
• Own channel budgets and forecasts; manage CAC, ROAS and efficiency targets.
• Allocate spend across markets, channels, and audiences for growth and efficiency.
• Collaborate with Analytics on measurement, incrementality, and attribution to drive action.
• Test new hypotheses, tactics, and partnerships to unlock scalable growth.

Skills

Google Ads

Performance marketing

Budget management

Analytics

Forecasting

Attribution

AI tools

Tools

Google Ads platform

AI tools

Job description

Formlabs, a leader in 3D printing, seeks a Manager of Google Ads in Somerville, MA to own global paid acquisition. You will run campaigns across Google platforms, manage budgets, and work with analytics to measure impact.

The role blends strategy with hands-on optimization in a fast-moving environment. You will forecast spend, balance growth with efficiency, and apply attribution and experimentation to improve CAC/ROAS.