Performance Marketing Associate

Formlabs; Somerville (MA); On-site; USD 65,000 - 90,000; Full time

Job summary

Formlabs seeks an Associate, Performance Marketing to own paid media across Google ecosystems and optimize global campaigns. You will run day-to-day efforts, manage budgets, and ensure CAC/ROAS targets are met.

This IC role blends strategy with hands-on execution; you’ll forecast spend, allocate across markets, and work with Analytics to measure incrementality and attribution. If you love testing hypotheses, data-driven decision making, and thriving in fast-moving environments, you’ll fit right

Qualifications

• Solid grasp of attribution, experimentation, and conversion optimization.
• Strong analytical chops—you use data to decide, measure, and prioritize.
• 0-2 years in performance/growth marketing with a track record of measurable results managing large budgets.

Responsibilities

• Own paid media in the Google ecosystem (Search, Shopping, YouTube, Display).
• Run campaigns day-to-day, manage budgets, and optimize spend to meet CAC/ROAS targets.
• Allocate spend across markets, channels, and audiences to balance growth and efficiency.
• Collaborate with Analytics on measurement, incrementality, and attribution, turning results into action.
• Constantly test new hypotheses, tactics, and partnerships to unlock scalable growth.

Skills

Google Ads

Analytics

Forecasting

Budget management

A/B testing

Performance marketing

Data-driven decisions

Tools

Google Analytics (GA4)

Job description

• We are seeking a highly skilled and motivated Associate, Performance Marketing who will play a crucial role in driving our global paid acquisition strategies. You are a hands-on performance marketer to own paid media in the Google ecosystem (Search, Shopping, YouTube, Display)
• You’ll run campaigns day-to-day, manage budgets, and make the spend work harder. This is an IC role for someone who’s equal parts strategic and operational, and who lets data drive the decisions
• Run and optimize paid campaigns across Google (Search, Shopping, YouTube, Display)
• Own channel budgets and forecasts; manage to CAC, ROAS, and efficiency targets
• Allocate spend across markets, channels, and audiences to balance growth and efficiency
• Work with Analytics on measurement, incrementally, and attribution—and turn the results into action
• Constantly test new hypotheses, tactics, and partnerships that unlock scalable growth

Solid grasp of attribution, experimentation, and conversion optimizationStrong analytical chops-you use data to decide, measure, and prioritizeDeep hands-on experience managing paid media budgets in Google shopping AdsUse AI tools fluently in your daily work, held to the same quality bar as your own0-2 years in performance/growth marketing with a track record of measurable results managing large budgetsComfort building forecasts, managing budgets, and explaining business impact to senior stakeholdersThrive in fast-moving, ambiguous environments with a high degree of ownershipEven if you don't check every box, but see yourself contributing, Help us build an inclusive community that will change the face of 3D printing