Go-To-Market Campaign Architect (Remote)

T-MOBILE USA, Inc.; Texas; Remote; USD 125,000 - 226,000; Full time

Benefits offered by this job

Annual stock grant

Employee stock purchase plan

401(k)

Job summary

T-Mobile Fiber is seeking a Go-To-Market Translation Lead to align national campaigns with regional field execution. You will translate briefs into field playbooks, define audience targeting by market type, sequence tactics, and coordinate with Market Activation Managers for timely launches.

This remote role requires strong campaign planning, GTM translation, and cross-functional collaboration with national marketing, MAMs, and regional leads, with periodic travel to national team locations.

Qualifications

• Bachelor's degree and 7 years of related work experience, or a combination of education and experience deemed equivalent.
• 5+ years in marketing, GTM, or field operations - with at least 2 years translating national strategy into local or regional execution.
• Demonstrated experience owning seasonal or campaign-based marketing programs end-to-end - from brief to launch to post-analysis.
• Strong project management skills; comfortable managing multiple workstreams against hard deadlines with cross-functional dependencies.
• Ability to synthesize complex national initiatives quickly and distill them into clear, actionable field guidance.
• Experience in telecom, broadband, or a subscription-based consumer business preferred.
• Familiarity with direct-to-consumer local marketing tactics: door-to-door, local events, community partnerships preferred.

Responsibilities

• Seasonal Campaign Planning & Execution: Own the field marketing strategy for Fiber's seasonal campaigns; translate briefs into field playbooks; define audiences by market type; set activation timelines; align with Market Activation Managers on execution.
• Go-To-Market Translation - National to Field: Serve as field team's GTM translator for price changes, product launches, promotions; develop field-readiness packages; identify gaps and resolve proactively.
• Cross-Functional Coordination: Manage timing and sequencing of deliverables across Field Marketing, MAMs, Regional Leads, and National Marketing; act as the day-to-day contact for national partners; ensure alignment within strategic framework.

Skills

Campaign planning

GTM translation

Cross-functional collaboration

Stakeholder management

Project management

Education

Bachelor's degree

Job description

T-Mobile Fiber is seeking a Go-To-Market Translation Lead to align national campaigns with regional field execution. You will translate briefs into field playbooks, define audience targeting by market type, sequence tactics, and coordinate with Market Activation Managers for timely launches.

This remote role requires strong campaign planning, GTM translation, and cross-functional collaboration with national marketing, MAMs, and regional leads, with periodic travel to national team locations.