Go-To-Market Campaign Architect

T-Mobile; Overland Park (KS); Remote; USD 125,000 - 226,000; Full time

Benefits offered by this job

Health insurance

401(k)

Employee stock grants

Employee stock purchase plan

Paid time off and holidays

Parental leave

Tuition assistance

Commuter benefits

Mobile discounts

Pet insurance

Job summary

T-Mobile is seeking a Go-To-Market Translation Lead to optimize field execution for Fiber campaigns. You will own seasonal planning, translate national briefs into field playbooks, and coordinate cross-functional teams across national and regional marketing partners.

This remote role requires travel to regional markets and national locations as needed, with a focus on timely, local-market activation. The incumbent will manage campaign calendars, align creative messaging for key segments, and

Qualifications

• Bachelor's degree and 7 years of related work experience, or a combination of education and experience deemed equivalent.
• 5+ years in marketing, GTM, or field operations with at least 2 years translating national strategy into local execution.
• Demonstrated experience owning seasonal or campaign-based marketing programs end-to-end.
• Strong project management skills with multiple workstreams and hard deadlines.
• Ability to synthesize complex national initiatives into clear field guidance.
• Experience in telecom or broadband and subscription-based businesses preferred.
• Familiarity with direct-to-consumer local marketing tactics (door-to-door, events, partnerships).
• Experience at the intersection of national brand marketing and local field execution.
• Background in campaign measurement and reporting (activity vs outcome metrics).
• At least 18 years of age and US work authorization.

Responsibilities

• Seasonal Campaign Planning & Execution: Own field marketing strategy for primary seasonal campaigns and translate briefs into field-ready playbooks.
• Field Translation: Define target audiences, select tactics, set timelines, and align with Market Activation Managers.
• Campaign Calendars: Build calendars with start/end dates, budgets, and market customization.
• Creative Alignment: Coordinate with national teams for Fiber messaging variants for key segments.
• Performance Tracking: Monitor orders, conversion, and cost-per-acquisition, feeding insights into planning.
• Go-To-Market Translation – National to Field: Serve as GTM translator for price changes, product launches, promotions, and brand campaigns.
• Field Readiness Packages: Create one-pagers, talking points, objections handling, and checklists.
• Gap Identification: Identify and solve field gaps in messaging or tactics proactively.
• GTM Calendar: Maintain a calendar showing upcoming launches and required field actions.
• Upstream Feedback Loop: Bring field perspectives into upstream planning before decisions are final.
• Cross-Functional Coordination: Align stakeholders across Field Marketing, MAMs, Regional Leads, and National Marketing.
• National Interface: Point of contact for national marketing on campaign questions and field readiness.
• Internal Alignment: Ensure consistency of strategy between field planning and national plans.
• Qualifications: List of required background items including age and US work authorization.
• Seasoned marketer with national-to-local execution experience.

Skills

Marketing experience

GTM execution

Field operations

Campaign ownership

Project management

Strategic synthesis

Telecom/broadband experience

Direct-to-consumer marketing

Brand-to-field coordination

Campaign measurement

Legal to work in US

18+ years old

Education

Bachelor's degree + 7 years related work experience

Job description

T-Mobile is seeking a Go-To-Market Translation Lead to optimize field execution for Fiber campaigns. You will own seasonal planning, translate national briefs into field playbooks, and coordinate cross-functional teams across national and regional marketing partners.

This remote role requires travel to regional markets and national locations as needed, with a focus on timely, local-market activation. The incumbent will manage campaign calendars, align creative messaging for key segments, and