Global XDR Performance Coach (AI‑Enabled)

Socotra, Inc.; Durham, Northern (NC, KY); Hybrid; USD 110,000 - 150,000; Full time

Job summary

Avalara seeks a Sales Development Performance Lead to drive live modeling, certification, and coaching across US, EMEA, and India. You’ll model AI-enabled XDR practices, coach reps on calls, and advance readiness evidence for faster productivity.

You will report to the Global Sales Director and work on-site at our COE, shaping onboarding, workflow discipline, and regional performance. This role blends hands-on execution with global standards.

Qualifications

• 2+ years XDR experience (SDR/ADR/BDR) in high‑performing teams.
• Proven quota attainment history and evidence of top performance.
• Experience mentoring peers, formal or informal, to improve results.
• Working knowledge of the full XDR tech stack: Salesforce, Outreach, ZoomInfo, 6sense, Gong, Glean.

Responsibilities

• Guide regional quota attainment with a target of 75–80%+ of XDRs hitting quota.
• Own call quality through weekly live coaching and side-by-side observations.
• Carry a small personal quota of ~10–20% of the region's XDR quota and model calls.
• Guide Hyperbound scoring and AI‑assisted coaching to close skill gaps.
• Represent your region in weekly global sync and share best practices.
• Contribute to onboarding and ramp programs with live‑call learnings.

Skills

XDR experience

Quota attainment

Mentoring peers

Data fluency

Coaching on AI tools

Tools

Salesforce

Outreach

ZoomInfo

6sense

LinkedIn Sales Navigator

Gong

Glean

Job description

Avalara seeks a Sales Development Performance Lead to drive live modeling, certification, and coaching across US, EMEA, and India. You’ll model AI-enabled XDR practices, coach reps on calls, and advance readiness evidence for faster productivity.

You will report to the Global Sales Director and work on-site at our COE, shaping onboarding, workflow discipline, and regional performance. This role blends hands-on execution with global standards.