Global Web Marketing Lead: UX, SEO & A/B Testing

Talantir; Santa Monica (CA); Hybride; USD 115 000 - 133 000; Plein temps

Avantages offerts par ce poste

Health insurance

Equity awards

Life insurance

Parental leave

Wellness benefits

Paid time off

Résumé du poste

Roku is seeking a Manager of Web Marketing to lead Roku.com’s global marketing experiences. You’ll guide homepage programming, content governance, SEO strategy, and the web experimentation roadmap, managing a team responsible for homepage programming, promos, partner offers, and e-commerce accuracy.

You will collaborate with Product, Engineering, Performance Media, and Country Marketing to deliver on-brand, data-driven experiences across markets, while aligning to a quarterly roadmap and

Qualifications

• 10+ years of combined web marketing and production experience in ecommerce or online services.
• 3–5+ years of people leadership (hiring, mentoring, performance management).
• Proven success in owning a web marketing roadmap and delivering measurable improvements in conversion, engagement, and content effectiveness.
• Strong program/project management skills in cross-functional settings; adept with complex timelines and dependencies.
• Hands-on with CMS, tag management, analytics, and A/B testing platforms; fluent with dashboards and insight-driven decisions.
• Familiarity with merchandising, SKU/promo setup, and ecommerce systems; experience enabling retail sales with product content and campaign assets.
• Excellent written communication; strong brand/design aesthetic, and solid Web UX fundamentals for conversion and engagement.
• Experience with SEO best practices (on-page and technical).
• Bachelor’s degree or equivalent professional experience
• AI literacy and curiosity.

Responsabilités

• Oversee all aspects of Roku.com, including content strategy, UX, SEO, experimentation, and performance analysis.
• Develop and execute a comprehensive web strategy aligned to company goals; maintain a quarterly roadmap and prioritization framework.
• Define and track KPIs/OKRs for site performance; publish regular readouts and action plans.
• Work cross-functionally to prioritize content creation, featured products, and partner placements; balance business impact, UX, and efficiency.
• Own the A/B testing program to drive funnel and conversion improvements.
• Collaborate with analytics to ensure tagging, monitor dashboards, identify issues and opportunities.
• Uphold privacy, security, accessibility, and performance standards; coordinate with Legal/Policy for approvals.
• Own merchandising calendar for Roku.com, including SKU and promo setup and pricing QA.
• Lead a team and manage agencies/vendors; set goals, coach performance, and define SLAs.
• Contribute to annual planning, headcount, and tooling budget recommendations.

Connaissances

Web marketing experience

People leadership

Roadmap ownership

Program management

SEO

Brand/UX fundamentals

Cross-functional collaboration

Analytics

A/B testing

Formation

Bachelor's degree

Outils

CMS

Tag management

Analytics

A/B testing

Description du poste

Roku is seeking a Manager of Web Marketing to lead Roku.com’s global marketing experiences. You’ll guide homepage programming, content governance, SEO strategy, and the web experimentation roadmap, managing a team responsible for homepage programming, promos, partner offers, and e-commerce accuracy.

You will collaborate with Product, Engineering, Performance Media, and Country Marketing to deliver on-brand, data-driven experiences across markets, while aligning to a quarterly roadmap and