Global Marketing Analytics Leader

Roku, Inc.; Santa Monica (CA); Hybrid; USD 159,000 - 224,000; Full time

Benefits offered by this job

Health benefits

Equity awards

Life insurance

Disability benefits

Parental leave

Wellness benefits

Paid time off

Job summary

Roku, Inc. is seeking a Senior Manager, Marketing Analytics to lead a global team of analysts, data scientists, and BI engineers measuring marketing impact across ecommerce, retail, subscriptions, and AVOD.

You will set strategy, mentor managers, and guide how we evaluate brand, performance, and lifecycle marketing across channels. The role combines people leadership with hands-on analytics in a distributed team across Amsterdam, the UK, Taiwan, and other regions.

Qualifications

• 10+ years of relevant experience in marketing analytics, data science, or a closely related field.
• 5+ years of experience leading analytics or data science teams, including experience managing and developing managers.
• Hands‑on proficiency in SQL and Python or R, with the ability to review analyses and guide implementation.

Responsibilities

• Lead and develop a team of data scientists, analytics engineers, and managers, setting clear expectations and supporting hiring and career development.
• Own the Marketing Analytics roadmap, balancing measurement capabilities that serve multiple businesses with the priorities of individual marketing teams.
• Partner with senior Marketing, Finance, and business leaders to define success and translate needs into a prioritized plan.
• Establish and improve incrementality testing and media mix modeling to inform budget allocation.
• Guide the design, execution, and analysis of experiments, including audience and geographic holdouts.
• Apply causal inference methods and communicate the limits of evidence.
• Turn findings into recommendations on where to invest and what to test next.
• Oversee marketing-focused analysis of retail and DTC performance and customer segmentation.
• Coordinate priorities and ways of working across a global team while maintaining standards.

Skills

Marketing analytics

Team leadership

SQL

Python

Experiment design

Causal inference

Tools

SQL

Python

R

Job description

Roku, Inc. is seeking a Senior Manager, Marketing Analytics to lead a global team of analysts, data scientists, and BI engineers measuring marketing impact across ecommerce, retail, subscriptions, and AVOD.

You will set strategy, mentor managers, and guide how we evaluate brand, performance, and lifecycle marketing across channels. The role combines people leadership with hands-on analytics in a distributed team across Amsterdam, the UK, Taiwan, and other regions.