Marketing Analytics Leader — Global Impact & Strategy

Roku, Inc.; San Jose (CA); Hybrid; USD 233,000 - 305,000; Full time

Benefits offered by this job

Health insurance

Equity awards

Life insurance

Parental leave

Wellness benefits

Paid time off

Job summary

Roku, Inc. is seeking a Senior Manager, Marketing Analytics to lead a global team of analysts, data scientists, and BI engineers.

The role shapes the analytics strategy across ecommerce, retail, subscriptions, and AVOD, guiding how brand and performance measurements drive investment decisions. You will partner with Marketing, Finance, Product, and Engineering leaders, manage a distributed team across Amsterdam, the UK, and other regions, and influence budget allocation with rigorous data and

Qualifications

• 10+ years of experience in marketing analytics, data science, or a closely related field.
• 5+ years of experience leading analytics or data science teams, including managing managers.
• Deep expertise in marketing effectiveness measurement, including incrementality testing and media mix modeling.

Responsibilities

• Lead and develop a team of data scientists, analytics engineers, and managers.
• Own the Marketing Analytics roadmap and align with multiple business priorities.
• Partner with senior leaders to define success and translate analytics needs into a plan.
• Establish incrementality testing and media mix modeling to inform budgets.
• Guide experiments, including audience and geographic holdouts, and apply causal methods.
• Communicate findings to executives with clear business implications.

Skills

Marketing analytics

Team leadership

SQL

Python/R

Causal inference

Experiment design

Stakeholder management

Tools

SQL

Python

R

Job description

Roku, Inc. is seeking a Senior Manager, Marketing Analytics to lead a global team of analysts, data scientists, and BI engineers.

The role shapes the analytics strategy across ecommerce, retail, subscriptions, and AVOD, guiding how brand and performance measurements drive investment decisions. You will partner with Marketing, Finance, Product, and Engineering leaders, manage a distributed team across Amsterdam, the UK, and other regions, and influence budget allocation with rigorous data and