Web Strategy & Growth Marketing Lead

Netflix

Los Angeles (CA)

On-site

USD 205,000 - 343,000

Full time

4 days ago

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Benefits offered by this job

Health plans

Mental health support

401(k) employer match

Stock options

Disability programs

Health savings accounts

Flexible spending accounts

Family-forming benefits

Life and serious injury benefits

Paid time off

Job summary

Netflix House seeks a Web & Digital Marketing Manager to own strategy for the Netflix House website and its presence across platforms. You will align web strategy with performance marketing, lifecycle marketing, analytics, and cross-functional teams to drive fan engagement and revenue.

You will partner with Product, Tech, Revenue/Ticketing, Marketing Analytics, Data Science, Lifecycle/CRM, Paid Media, and Brand Strategy to optimize web experiences, implement new revenue products, and improve

Qualifications

12+ years in digital marketing with web and organic search focus for a sales-driven B2C business.
Proven CVR optimization with A/B testing programs.
Strong partnership with Product/Eng/UX to translate objectives into product requirements.
Expertise in organic search SEO/AEO and site architecture improving traffic.
Ability to lead cross-functional teams in fast-changing environments.

Responsibilities

Own Netflix House website strategy and drive revenue-focused optimizations.
Manage organic search strategy end-to-end and coordinate with cross-functional teams.
Drive on-platform presence and third-party profiles to increase visibility.
Partner with Analytics/Finance to build web reporting and turn insights into action.
Lead the Web Execution Lead and ensure timely CMS content updates and issue triage.