VP, Digital Marketing — Growth & Performance Leader (Hybrid)

Corporate J. Crew Group, LLC; Liberty Township (OH); Sur place; USD 230 000 - 305 000; Plein temps

Avantages offerts par ce poste

Health & Well‑being

Associate Discount

Summer Fridays

Community Impact

Winter Break

Résumé du poste

J.Crew Group seeks a visionary and results‑oriented Vice President of Digital Marketing to lead our performance‑driven marketing organization. This senior leader will own Paid Search, Paid Social, Affiliate, Email, SMS, and Push across owned and paid channels, accelerating customer acquisition, retention, and lifetime value.

Reporting to the Head of Ecommerce, you will build a high‑performing team, optimize large media budgets, and partner with cross‑functional leaders to align marketing with

Qualifications

• 10+ years of progressive digital marketing experience, with at least 4 years in a senior leadership role managing multi‑channel teams.
• Proven track record of scaling performance marketing programs in a direct‑to‑consumer, retail, or ecommerce environment.
• Deep expertise across Paid Search, Paid Social, Programmatic, Affiliate, and SEO; hands‑on knowledge of Email, SMS, and Push platforms.
• Strong agency management; ability to hold partners to high standards while building collaborative relationships.
• Exceptional analytical skills with fluency in performance metrics, attribution modeling, and media mix optimization.
• Experience managing substantial media budgets with demonstrated ability to drive efficiency and accretive growth.
• Track record of building and developing high‑performing teams in a fast‑paced, matrixed organization.
• Strong executive presence with the ability to partner with and influence stakeholders across all levels.
• Passion for fashion, brand, and culture — with an appreciation for J.Crew’s unique aesthetic.
• Bachelor’s degree required; MBA or advanced degree a plus.

Responsabilités

• Define and drive an integrated digital marketing vision across Performance, Email, SMS, and Push channels.
• Develop channel roadmaps, investment frameworks, and testing strategies to maximize acquisition, retention, engagement and revenue.
• Stay ahead of emerging trends in digital marketing and consumer behavior to bring bold ideas to the business.
• Partner with cross‑functional leaders to ensure marketing is integrated with the broader customer experience.
• Oversee strategy and execution across Paid Search, Paid Social, Programmatic Display, Affiliate.
• Manage and optimize a significant media budget with strong ROAS and CAC efficiency.
• Lead agency relationships and ensure performance benchmarks and brand standards are met.
• Champion rigorous A/B and multivariate testing to improve campaign performance.
• Own Email, SMS, and Push programs across acquisition, retention, and lifecycle marketing.
• Establish KPIs, reporting cadences and executive dashboards; develop robust attribution models.

Connaissances

Digital marketing

Leadership

Paid search

Paid social

Programmatic

Affiliate

SEO

Email

SMS

Push

Analytics

Budget management

Agency management

Team building

Executive presence

Formation

Bachelor’s degree

MBA or advanced degree

Outils

Klaviyo

Attentive

Braze

Salesforce Marketing Cloud

Description du poste

J.Crew Group seeks a visionary and results‑oriented Vice President of Digital Marketing to lead our performance‑driven marketing organization. This senior leader will own Paid Search, Paid Social, Affiliate, Email, SMS, and Push across owned and paid channels, accelerating customer acquisition, retention, and lifetime value.

Reporting to the Head of Ecommerce, you will build a high‑performing team, optimize large media budgets, and partner with cross‑functional leaders to align marketing with