Global Vaccines HCP Strategy & Activation Lead

Merck; North Wales (Montgomery County); Hybrid; USD 191,000 - 300,000; Full time

Benefits offered by this job

Hybrid work

401(k) retirement benefits

Job summary

Merck & Co., Inc. in the United States (North Wales, PA) seeks a Director of Global HCP Strategy & Activation in a hybrid role. This senior leader drives HCP strategy across adolescent and adult audiences, collaborating with global, regional, and local teams and external agencies.

Responsibilities include omnichannel activation, cross-functional leadership, and data-driven decision-making to optimize customer experience. Travel up to 25% and a comprehensive benefits package are offered.

Qualifications

• BA/BS required for the role.
• MBA or MS/MA preferred.
• Minimum seven (7) years of brand marketing experience.
• Minimum ten (10) years of progressive experience in vaccines, biopharmaceuticals, or related healthcare industries.
• Strong leadership and collaboration skills, including influencing with and without authority and working across cross‑functional teams.
• Demonstrated success in global marketing or commercial strategy roles.

Responsibilities

• Lead the HCP strategy across priority audiences and channels.
• Translate insights into clear strategic choices, quarterly and annual priorities, and measurable outcomes.
• Lead global HCP activation strategies, ensuring strong integration across awareness, relevance, urgency, and conversion objectives.
• Enable markets to execute omnichannel activation effectively.
• Leverage our Company's marketing framework to ensure strategic direction and consistency on segmentation and personas, content and channel strategy, and alignment of resources and tactics to the customer experience plan.
• Lead campaign evolution and delivery in partnership with key markets and regions, informed by customer and market insights.
• Support expansion of vaccination initiatives in eligible countries, prioritizing new national immunization program introductions and cohort expansions.
• Convene and partner closely with cross-functional teams, including Policy, Market Access, Medical, Outcomes Research, and Communications, to support aligned prioritization and a consistent customer experience.
• Build and scale global tools, playbooks, and accelerators that enable markets to execute with speed, consistency, and confidence.
• Identify capability gaps and lead learning plans for cross-functional teams and field stakeholders.
• Ensure tools and playbooks support consistent execution and capability building.

Skills

Brand marketing

Cross-functional leadership

Data analysis

Vaccine development

Strategic marketing

Global marketing strategy

Go-to-market strategies

Leadership

Communication skills

Analytical thinking

Education

BA/BS

MBA or MS/MA

Job description

Merck & Co., Inc. in the United States (North Wales, PA) seeks a Director of Global HCP Strategy & Activation in a hybrid role. This senior leader drives HCP strategy across adolescent and adult audiences, collaborating with global, regional, and local teams and external agencies.

Responsibilities include omnichannel activation, cross-functional leadership, and data-driven decision-making to optimize customer experience. Travel up to 25% and a comprehensive benefits package are offered.