Director, HPV Global Vaccines, HCP Strategy & Activation

PR Girl Manifesto, Inc.; Rahway (NJ); Hybrid; USD 191,000 - 300,000; Full time

Job summary

Merck, a global healthcare leader, seeks a Director, HPV Global Vaccines, HCP Strategy & Activation in Rahway, NJ. Shape HCP strategy across adolescent and adult audiences and lead omnichannel activation to drive vaccine uptake.

Reporting to the Executive Director, Global Brand Lead, you will collaborate with global, regional, and local teams, markets, and external partners to ensure consistent messaging and effective campaigns across channels.

Qualifications

• BA/BS required for leadership in global marketing.
• MBA or MS/MA preferred.
• Experience in biopharmaceuticals and vaccine marketing.
• Strong cross-functional leadership and strategic thinking.
• Expertise in HCP marketing and omnichannel strategies.

Responsibilities

• Lead global HCP strategy across adolescent and adult audiences.
• Drive activation programs and omnichannel campaigns.
• Align segmentation, personas, and channel mix with customer experience.
• Collaborate with markets, policy, and manufacturing for execution.
• Develop tools and playbooks to scale global initiatives.

Skills

Agile Methodology

Biopharmaceuticals

Brand Marketing

Cross-Functional Leadership

Data Analysis

Digital Marketing

Direct Marketing

Financial Acumen

Global Marketing Strategy

Go-to-Market Strategies

Leadership

Pricing Strategies

Strategic Thinking

Vaccine Development

Education

BA/BS

MBA/MS/MA

Job description

# Director, HPV Global Vaccines, HCP Strategy & ActivationMerckRahway, NJFull-TimeNov 13, 2026Marketing## Job Description**Job Description**Our Company is a global healthcare leader with a diversified portfolio of prescription medicines, vaccines, and animal health products. We are committed to improving access to healthcare, advancing scientific innovation, and delivering solutions that help improve patient outcomes worldwide. The Global Vaccines organization is committed to helping address vaccine-preventable diseases globally. The Director, Global HCP Strategy & Activation is a global marketing role accountable for healthcare professional (HCP) strategy across adolescent and adult customer segments. This is a high-visibility leadership role reporting to the Executive Director, Global Brand Lead, working in close collaboration with a broad group of global, regional, and local teams across divisions and functions, as well as key external agency partners. **Key Responsibilities** **HCP Strategy*** Lead the HCP strategy across priority audiences and channels.* Translate insights into clear strategic choices, quarterly and annual priorities, and measurable outcomes. **HCP Activation*** Lead global HCP activation strategies, ensuring strong integration across awareness, relevance, urgency, and conversion objectives.* Enable markets to execute omnichannel activation effectively. **L3 Champion*** Leverage our Company's marketing framework to ensure strategic direction and consistency on segmentation and personas, content and channel strategy, and alignment of resources and tactics to the customer experience plan. **Global HCP Campaign Leadership*** Lead campaign evolution and delivery in partnership with key markets and regions, informed by customer and market insights. **Global Alliance Support*** Support expansion of vaccination initiatives in eligible countries, prioritizing new national immunization program introductions and cohort expansions.* Partner closely with Global Policy and **our Manufacturing Division** on near-term business planning activities. **Global Headquarters Cross-Functional Team Leadership*** Convene and partner closely with cross-functional teams, including Policy, Market Access, Medical, Outcomes Research, and Communications, to support aligned prioritization and a consistent customer experience. **Adult & Adolescent Growth Initiatives*** Build and scale global tools, playbooks, and accelerators that enable markets to execute with speed, consistency, and confidence. **Learning & Development*** Identify capability gaps and lead learning plans for cross-functional teams and field stakeholders.* Ensure tools and playbooks support consistent execution and capability building. **Qualifications** **Education** **Required*** BA/BS **Preferred*** MBA or MS/MA Agile Methodology, Biopharmaceuticals, Brand Marketing, Cross-Functional Leadership, Data Analysis, Digital Marketing, Direct Marketing, Financial Acumen, Global Marketing Strategy, Go-to-Market Strategies, Leadership, Marketing, Pricing Strategies, Strategic Marketing Consulting, Strategic Thinking, Vaccine Development USA - Pennsylvania - North Wales (Upper Gwynedd) $190,800.00 - $300,300.00 RegularNo relocationNo25%HybridNot IndicatedNon/a11/27/2026