Global HCP Vaccine Strategy & Activation Lead

Merck; Rahway (NJ); Hybrid; USD 191,000 - 300,000; Full time

Benefits offered by this job

Benefits package

Job summary

Our Company seeks a Director, Global HCP Strategy & Activation to drive healthcare professional strategy across adolescent and adult segments. This high-visibility role partners with global and local teams, agencies and policy to shape omnichannel activation and measurable outcomes.

Responsibilities include leading global HCP campaigns, tool development, and cross-functional collaboration to ensure a consistent customer experience across markets.

Qualifications

• Education BA/BS required; MBA or MS/MA preferred.
• Minimum 7 years of brand marketing experience.
• Minimum 10 years of progressive experience in vaccines/biopharmaceuticals or related healthcare.
• Strong leadership and collaboration skills across cross-functional teams.
• Demonstrated success in global marketing or commercial strategy roles.

Responsibilities

• Lead HCP strategy across priority audiences and channels.
• Lead global HCP activation strategies across omnichannel campaigns.
• Ensure alignment of segmentation, personas, content and channels with the customer experience plan.
• Oversee global campaign leadership with markets and regions.
• Support vaccine initiatives with policy, market access and manufacturing teams.
• Convene cross-functional teams to ensure consistent customer experience.

Skills

Adaptability

Brand marketing

Digital analytics

Financial acumen

Go-to-market strategies

Strategic thinking

Education

BA/BS

MBA or MS/MA preferred

Job description

Our Company seeks a Director, Global HCP Strategy & Activation to drive healthcare professional strategy across adolescent and adult segments. This high-visibility role partners with global and local teams, agencies and policy to shape omnichannel activation and measurable outcomes.

Responsibilities include leading global HCP campaigns, tool development, and cross-functional collaboration to ensure a consistent customer experience across markets.