Director, HPV Global Vaccines, HCP Strategy & Activation

PR Girl Manifesto, Inc.; Pennsylvania; Hybrid; USD 191,000 - 300,000; Full time

Job summary

Merck, a global healthcare leader in vaccines, seeks a Director to helm HPV Global Vaccines HCP strategy and activation. You will drive strategy across adolescent and adult audiences, coordinating with regional teams and key partners to ensure impactful omnichannel campaigns and consistent customer experiences.

The role requires strong leadership, strategic marketing expertise, and deep knowledge of vaccine development and market access.

Qualifications

• BA/BS degree required; MBA/MS preferred.
• Experience leading global HCP strategy and activation in vaccines.
• Proven cross-functional leadership and strategic marketing skills.
• Strong financial acumen and go-to-market expertise.
• Excellent communication and stakeholder management.

Responsibilities

• Lead HCP strategy across priority audiences and channels.
• Lead global HCP activation strategies with omnichannel integration.
• Align segmentation, personas, content and channel strategy.
• Drive global campaign leadership in partnership with markets.
• Support expansion of vaccination initiatives with policy and manufacturing.
• Lead cross-functional teams and learning initiatives.

Skills

HCP strategy

Global marketing

Cross-functional leadership

Vaccine marketing

Omnichannel activation

Go-to-Market strategy

Strategic thinking

Data analysis

Brand marketing

Leadership

Education

BA/BS degree

MBA

MS/MA

Job description

# Director, HPV Global Vaccines, HCP Strategy & ActivationMerckNorth Wales, PAFull-TimeNov 13, 2026Marketing## Job Description**Job Description**Our Company is a global healthcare leader with a diversified portfolio of prescription medicines, vaccines, and animal health products. We are committed to improving access to healthcare, advancing scientific innovation, and delivering solutions that help improve patient outcomes worldwide. The Global Vaccines organization is committed to helping address vaccine-preventable diseases globally. The Director, Global HCP Strategy & Activation is a global marketing role accountable for healthcare professional (HCP) strategy across adolescent and adult customer segments. This is a high-visibility leadership role reporting to the Executive Director, Global Brand Lead, working in close collaboration with a broad group of global, regional, and local teams across divisions and functions, as well as key external agency partners. **Key Responsibilities** **HCP Strategy*** Lead the HCP strategy across priority audiences and channels.* Translate insights into clear strategic choices, quarterly and annual priorities, and measurable outcomes. **HCP Activation*** Lead global HCP activation strategies, ensuring strong integration across awareness, relevance, urgency, and conversion objectives.* Enable markets to execute omnichannel activation effectively. **L3 Champion*** Leverage our Company's marketing framework to ensure strategic direction and consistency on segmentation and personas, content and channel strategy, and alignment of resources and tactics to the customer experience plan. **Global HCP Campaign Leadership*** Lead campaign evolution and delivery in partnership with key markets and regions, informed by customer and market insights. **Global Alliance Support*** Support expansion of vaccination initiatives in eligible countries, prioritizing new national immunization program introductions and cohort expansions.* Partner closely with Global Policy and **our Manufacturing Division** on near-term business planning activities. **Global Headquarters Cross-Functional Team Leadership*** Convene and partner closely with cross-functional teams, including Policy, Market Access, Medical, Outcomes Research, and Communications, to support aligned prioritization and a consistent customer experience. **Adult & Adolescent Growth Initiatives*** Build and scale global tools, playbooks, and accelerators that enable markets to execute with speed, consistency, and confidence. **Learning & Development*** Identify capability gaps and lead learning plans for cross-functional teams and field stakeholders.* Ensure tools and playbooks support consistent execution and capability building. **Qualifications** **Education** **Required*** BA/BS **Preferred*** MBA or MS/MA Agile Methodology, Biopharmaceuticals, Brand Marketing, Cross-Functional Leadership, Data Analysis, Digital Marketing, Direct Marketing, Financial Acumen, Global Marketing Strategy, Go-to-Market Strategies, Leadership, Marketing, Pricing Strategies, Strategic Marketing Consulting, Strategic Thinking, Vaccine Development USA - Pennsylvania - North Wales (Upper Gwynedd) $190,800.00 - $300,300.00 RegularNo relocationNo25%HybridNot IndicatedNon/a11/27/2026### About MerckAt Merck, known as MSD outside of the United States and Canada, we are unified around our purpose: We use the power of leading-edge science to save and improve lives around the world. For more than 130 years, we have brought hope to humanity through the development of important medicines and vaccines. We aspire to be the premier research-intensive biopharmaceutical company in the world – and today, we are at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals. We foster a diverse and inclusive global workforce and operate responsibly every day to enable a safe, sustainable and healthy future for all people and communities.