Director, HPV Global Vaccines Marketing, HCC Strategy & Activation

HireLifeScience; Rahway (NJ); Hybrid; USD 191,000 - 300,000; Full time

Benefits offered by this job

Annual bonus

Long-term incentive

Medical, dental, vision insurance

401(k) retirement plan

Paid holidays

Job summary

HireLifeScience is seeking a Director, HPV Global Vaccines Marketing, HCC Strategy & Activation. You will lead the global healthcare consumer strategy for adolescent and adult HPV vaccines, and work with global, regional, and local teams and external agencies.

This high-visibility role reports to the Executive Director and emphasizes segmentation, content, platform expansion, and omnichannel activation across markets.

Qualifications

• BA/BS required; MBA/MS preferred.
• Minimum 7 years of brand marketing experience.
• Minimum 10 years in vaccines/biopharmaceuticals.
• Strong leadership and cross-functional collaboration.
• Demonstrated global marketing or strategy experience.
• Excellent communication and data-driven decision making.
• Hybrid work capability and global collaboration.

Responsibilities

• Lead HCC strategy evolution across priority cohorts with insights.
• Drive global HCC activation across the vaccine funnel.
• Ensure alignment of segmentation, content, and channels.
• Oversee global campaign development and localization.
• Manage agency partners and cross-market collaboration.

Skills

Brand marketing

Leadership

Cross-functional collaboration

Data-driven decision making

Communication skills

Strategic thinking

Market research

Analytical skills

Education

Bachelor's degree

MBA/MS

Job description

Job Description

Our company is dedicated to delivering innovations that extend and improve the lives of people worldwide. We are committed to supporting accessibility to medicine, providing new therapeutic options, and collaborating with governments and payers to help people who need our medicines and vaccines gain access to them. We focus on innovation, translating breakthrough science into innovative medicines, and launch execution excellence to help people around the world.

The Global Vaccines organization is committed to working toward eliminating HPV-related cancers and diseases globally. The HPV* vaccines business is dynamic and expected to deliver significant revenue growth over the next 5 years driven by an increasing contribution from adult female & male and adolescent male cohorts.

The Director, HPV Global Vaccines Marketing, HCC Strategy & Activation, is a global marketing role accountable for the global healthcare consumer (HCC) strategy for our adolescent and adult business.

This is a high visibility leadership role, reporting to the Executive Director, working in close collaboration with a broad and different group of global, regional, and local teams across divisions and functions, as well as key external agency partners.

Key responsibilities include but are not limited to:

• HCC Strategy: Lead the HCC strategy evolution across priority cohorts. Translate insights into clear strategic choices, quarterly & annual priorities, and measurable outcomes. Work with cross-functional team and agency partners to identify and integrate consumer insights and market trends into global strategy evolution. Partner with HCP strategy lead to ensure strategic alignment across HCC and HCP channels.
• HCC Activation: Lead global HCC activation strategies, ensuring integration across the vaccine adoption funnel (awareness, familiarity, intent, conversion), and enabling markets to execute omnichannel activation effectively. Work with cross-functional team and agency partners to identify leading & lagging indicators relevant for targeted activation.
• L3 Champion: Leverage our Company's marketing framework to ensure strategic direction and consistency on segmentation & personas, content & channel strategy, and ensuring all resources & tactics align to the customer experience plan and achieve the desired customer experiences.
• Master Brand HCC global campaign: Lead content and campaign evolution working with creative agency partners, in response to consumer insights, and in close collaboration with key markets and regions. Develop 'key' and 'core' supporting campaign assets aligned to market needs.
• HCC Influencer global platform: Lead platform expansion with creative and media agency partners based on in-market experience and insights in partnership with key markets and regions.
• Agency Management: Lead day-to-day engagement with creative and media agency partners. Direct workflow from insight and brief development through development, approval, and delivery where applicable.

* HPV=human papillomavirus-

Education (minimum requirements):

Required: BA/BS

Preferred: MBA/MS

Required Experience and Skills:

• Minimum of 7 years of brand marketing experience.
• Minimum of 10 years of progressive experience in vaccines, biopharmaceuticals,
• undefined
• Strong leadership and collaboration skills including influencing with and without authority and working across cross functional teams.
• Demonstrated success in global marketing or commercial strategy roles
• Strategic, innovative thinker with a learning orientation and desire for excellence
• Exceptional communicator with strong verbal, written, and presentation skills
• Ability to work in ambiguous situations to overcome challenges.
• Ability to process, integrate, and succinctly communicate large amounts of information, including comfort with data analytics and data-driven decision making.
• Demonstrated expertise and experience in customer-centric brand development, agency management and global campaign development/delivery/localization.
• Ability to work in a hybrid setting (i.e., collaborate with team members in different locations/time zones).
• Must be fully aware of and work in full compliance of all local, national and Company policies, rules and regulations.

Preferred Experience and Skills:

• Global, country, and/or regional marketing experience.
• Vaccines commercial experience, with preferred experience in sales & marketing
• Track record of successfully competing in different markets and developing new markets and/or channels
• Knowledge of digital platforms for consumer engagement and analytics
• Experience providing commercial input on activities such as business readiness reviews, market research and agency partner management.

Location/Travel:

Upper Gwynedd, PA (UG) or Rahway, NJ (RY)

Up to 20% of time, including travel to RY/UG

Required Skills:

Agile Methodology, Brand Messaging, Creativity, Digital Marketing, Direct Marketing, Financial Acumen, Market Development, Market Research, Pricing Strategies, Professional Networking, Strategic Thinking

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics.--As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities.- For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

EEOC Know Your Rights

EEOC GINA Supplement•

We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively.

Learn more about your rights, including under California, Colorado and other US State Acts

The salary range for this role is $190,800.00 - $300,300.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee's position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits .

Employee Status: Regular

Relocation: No relocation

VISA Sponsorship: No

Travel Requirements: 10%

Flexible Work Arrangements: Hybrid

Shift: Not Indicated

Valid Driving License: No

Hazardous Material(s): N/A

Job Posting End Date: 10/4/2026

*A job posting is effective until 11:59:59PM on the day BEFORE -the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Requisition ID: R418936