Global HPV Vaccines: HCP Strategy & Activation Director

PR Girl Manifesto, Inc.; Rahway (NJ); Hybrid; USD 191,000 - 300,000; Full time

Job summary

Merck, a global healthcare leader, seeks a Director, HPV Global Vaccines, HCP Strategy & Activation in Rahway, NJ. Shape HCP strategy across adolescent and adult audiences and lead omnichannel activation to drive vaccine uptake.

Reporting to the Executive Director, Global Brand Lead, you will collaborate with global, regional, and local teams, markets, and external partners to ensure consistent messaging and effective campaigns across channels.

Qualifications

• BA/BS required for leadership in global marketing.
• MBA or MS/MA preferred.
• Experience in biopharmaceuticals and vaccine marketing.
• Strong cross-functional leadership and strategic thinking.
• Expertise in HCP marketing and omnichannel strategies.

Responsibilities

• Lead global HCP strategy across adolescent and adult audiences.
• Drive activation programs and omnichannel campaigns.
• Align segmentation, personas, and channel mix with customer experience.
• Collaborate with markets, policy, and manufacturing for execution.
• Develop tools and playbooks to scale global initiatives.

Skills

Agile Methodology

Biopharmaceuticals

Brand Marketing

Cross-Functional Leadership

Data Analysis

Digital Marketing

Direct Marketing

Financial Acumen

Global Marketing Strategy

Go-to-Market Strategies

Leadership

Pricing Strategies

Strategic Thinking

Vaccine Development

Education

BA/BS

MBA/MS/MA

Job description

Merck, a global healthcare leader, seeks a Director, HPV Global Vaccines, HCP Strategy & Activation in Rahway, NJ. Shape HCP strategy across adolescent and adult audiences and lead omnichannel activation to drive vaccine uptake.

Reporting to the Executive Director, Global Brand Lead, you will collaborate with global, regional, and local teams, markets, and external partners to ensure consistent messaging and effective campaigns across channels.