Director, Global HPV Vaccines: HCP Strategy & Activation

PR Girl Manifesto, Inc.; Pennsylvania; Hybrid; USD 191,000 - 300,000; Full time

Job summary

Merck, a global healthcare leader in vaccines, seeks a Director to helm HPV Global Vaccines HCP strategy and activation. You will drive strategy across adolescent and adult audiences, coordinating with regional teams and key partners to ensure impactful omnichannel campaigns and consistent customer experiences.

The role requires strong leadership, strategic marketing expertise, and deep knowledge of vaccine development and market access.

Qualifications

• BA/BS degree required; MBA/MS preferred.
• Experience leading global HCP strategy and activation in vaccines.
• Proven cross-functional leadership and strategic marketing skills.
• Strong financial acumen and go-to-market expertise.
• Excellent communication and stakeholder management.

Responsibilities

• Lead HCP strategy across priority audiences and channels.
• Lead global HCP activation strategies with omnichannel integration.
• Align segmentation, personas, content and channel strategy.
• Drive global campaign leadership in partnership with markets.
• Support expansion of vaccination initiatives with policy and manufacturing.
• Lead cross-functional teams and learning initiatives.

Skills

HCP strategy

Global marketing

Cross-functional leadership

Vaccine marketing

Omnichannel activation

Go-to-Market strategy

Strategic thinking

Data analysis

Brand marketing

Leadership

Education

BA/BS degree

MBA

MS/MA

Job description

Merck, a global healthcare leader in vaccines, seeks a Director to helm HPV Global Vaccines HCP strategy and activation. You will drive strategy across adolescent and adult audiences, coordinating with regional teams and key partners to ensure impactful omnichannel campaigns and consistent customer experiences.

The role requires strong leadership, strategic marketing expertise, and deep knowledge of vaccine development and market access.