Global Systems Integrator Partner Marketing Lead

Anthropic; San Francisco (CA); Hybrid; USD 255,000 - 320,000; Full time

Benefits offered by this job

Equity donation matching

Flexible hours

Vacation & parental leave

Office in SF

Job summary

Anthropic in San Francisco, CA is seeking a Partner Marketing Manager for Global and Regional System Integrators. You will own marketing for our highest-performing services partners and run executive programs and joint campaigns with Partner Account Managers.

This hands-on role focuses on turning partner deliveries into proof and driving ROI through targeted campaigns, enablement content, and scalable programs with the Alliances team.

Qualifications

• Have built and run partner marketing programs with Global System Integrators, major consulting firms, or regional systems integrators, and can shift between large firms and smaller, faster-moving ones.
• Understand enterprise buyer journeys and can create marketing programs that resonate with C-level executives.
• Are skilled at developing joint value propositions that articulate clear business outcomes for enterprise customers.
• Build trusted relationships with partner marketing and sales teams, and can move a partner on priorities you don't control.
• Can own a partner portfolio end to end within a team strategy, and know when to elevate.
• Are highly organized and detail-oriented, and can run multiple partner plans at once without dropping quality.
• Write clearly and precisely, with experience creating executive-level content and holding partner copy to a high bar.
• Are data-driven and comfortable tracking marketing metrics, analyzing performance, and optimizing programs based on results.

Responsibilities

• Own joint marketing plans for an assigned group of high-performing GSI and RSI partners, including quarterly planning, campaign calendars, and success metrics tied to target accounts and pipeline goals.
• Develop joint campaigns and executive programs (CXO dinners, executive briefings, tentpole event activations) aimed at C-suit and senior decision-makers at enterprise customers.
• Work with Partner Account Managers and the Alliances team to identify priority accounts and build account-based plays that leverage partner relationships.
• Lead joint announcements from first draft through approvals, holding partner copy to Anthropic's messaging and brand standards.
• Spot RSIs gaining traction and help them grow into higher tiers.
• Build joint value propositions, messaging, and enablement materials (pitch decks, solution briefs, case studies) that help partners position Claude with their enterprise clients.
• Turn partner deliveries into proof: capture wins for sellers, and work with Customer Marketing to produce partner-led customer stories that meet each partner's tier requirements.
• Get your partners carrying Anthropic's priority messages and launches, and build them into Anthropic's own campaigns with the Campaigns team.
• Put the team's co-marketing guidelines, campaign kits and self-serve assets to work across your partners.
• Lead end-to-end execution with your partners, coordinating across product marketing, demand generation, field marketing, events and agencies.
• Manage partner funding (MDF/co-op) for your partners and track ROI on joint investments.
• Track and report partner-sourced and influenced pipeline, story output, and campaign ROI, with 30/60/90-day pipeline tracking on every activation.
• Represent Anthropic at partner events, executive briefings, and industry conferences as needed.
• Feed what works back into playbooks the scaled programs team can run across the wider partner network.

Skills

Partner marketing

GSI/RSI experience

Executive programs

Campaign execution

Cross-functional collaboration

ROI tracking

Office collaboration

Tools

Salesforce

Job description

Anthropic in San Francisco, CA is seeking a Partner Marketing Manager for Global and Regional System Integrators. You will own marketing for our highest-performing services partners and run executive programs and joint campaigns with Partner Account Managers.

This hands-on role focuses on turning partner deliveries into proof and driving ROI through targeted campaigns, enablement content, and scalable programs with the Alliances team.