Global SVP, Digital Strategy & Growth Channels

State Street; Boston (MA); Sur place; USD 180 000 - 320 000; Plein temps

Résumé du poste

State Street seeks a Head of Digital Strategy & Channels, Senior Vice President, to lead the firm's digital marketing ecosystem and core channels. This senior leader will move seamlessly between setting enterprise vision and hands-on improvements to channel performance, aligning with business growth objectives across user journeys and personas.

The role will oversee a global team of digital strategists and UX specialists, driving improvements in discovery, personalization, and measurable

Responsabilités

• Develop and lead State Street's enterprise digital strategy across web, search, email, marketing automation, and emerging digital channels.
• Take an enterprise-wide view across all key user journeys and personas, designing digital experiences aligned with business growth.
• Partner with data, marketing technology and digital operations to define the roadmap of digital maturity and investment sequencing.
• Serve as the center of excellence for digital distribution, audience engagement, discoverability, and channel effectiveness.
• Collaborate with marketing, communications, product, technology, and business teams to create integrated digital experiences.

Description du poste

State Street seeks a Head of Digital Strategy & Channels, Senior Vice President, to lead the firm's digital marketing ecosystem and core channels. This senior leader will move seamlessly between setting enterprise vision and hands-on improvements to channel performance, aligning with business growth objectives across user journeys and personas.

The role will oversee a global team of digital strategists and UX specialists, driving improvements in discovery, personalization, and measurable