Senior VP, Global Digital Strategy & Channels

State Street Corporation; Boston (MA); On-site; USD 225,000 - 338,000; Full time

Benefits offered by this job

401K with company match

Medical, dental, vision coverage

Paid time off and volunteer days

Employee networks and development

Job summary

State Street Corporation seeks a strategic and results-oriented Head of Digital Strategy & Channels, Senior Vice President, to lead the firm’s digital marketing ecosystem and core channels. This senior leader will shape enterprise digital maturity, align channels with business growth, and guide a global team of strategists and UX professionals to run digital programs at scale.

The role requires 15+ years in digital marketing and a proven track record in website strategy, SEO, personalization,

Qualifications

• 15+ years of experience in digital marketing, digital strategy, web experience, search, media, or related disciplines.
• Proven track record leading enterprise digital marketing and channel organizations.
• Deep expertise in website strategy, digital experience, SEO, AEO/GEO, paid media, personalization, and analytics.
• Demonstrated ability to build a test-and-learn operating model and translate data into channel improvements.
• Experience leading global teams and influencing senior stakeholders.

Responsibilities

• Develop and lead State Street's enterprise digital strategy across web, search, email, marketing automation, and emerging channels.
• Own website strategy, information architecture, and user journeys to support engagement and demand generation.
• Lead enterprise search strategy (SEO, AEO, GEO) and AI-enabled discoverability.
• Oversee enterprise email marketing, segmentation, and campaign governance.
• Build an operating model with hypotheses and KPIs, plus test-and-learn discipline across channels.
• Establish dashboards and KPIs to tie marketing activity to business outcomes and growth.
• Lead and develop a global team of channel strategists, UX specialists, and analysts.

Skills

Digital strategy

Digital marketing

Leadership

Analytics

Cross-functional collaboration

AI-enabled personalization

Tools

Marketing automation

Web analytics

SEO tools

Job description

State Street Corporation seeks a strategic and results-oriented Head of Digital Strategy & Channels, Senior Vice President, to lead the firm’s digital marketing ecosystem and core channels. This senior leader will shape enterprise digital maturity, align channels with business growth, and guide a global team of strategists and UX professionals to run digital programs at scale.

The role requires 15+ years in digital marketing and a proven track record in website strategy, SEO, personalization,