SVP, Marketing Tech, Data & Operations Architect

State Street; Boston (MA); On-site; USD 190,000 - 260,000; Full time

Job summary

State Street in Boston seeks a seasoned marketing technology and operations leader to architect and run the marketing operating model—connecting strategy, technology, data, process, and people into an efficient, scalable system. This role translates a vision into a concrete plan, roadmap, and measurable results that drive growth and impact across global campaigns.

You will oversee the operating model architecture, marketing technology & AI, data architecture & measurement, and web publishing,

Qualifications

Responsibilities

• Operating Model Architecture & Enterprise Roadmap: Serve as the architect and overseer of Marketing's end-to-end operating model, connecting strategy, technology, data, process, and people into one coherent, efficient system. Define the enterprise roadmap for marketing maturity, working closely with marketing partners to ensure technology and operations investments are sequenced against real business priority. Bring clear-minded, disciplined program management to marketing transformation, translating ambitious mission statements into concrete plans, milestones, and accountable owners. Continuously identify where the organization can do more with less, through smarter process design, better tooling, and more effective use of AI, rather than simply adding cost.
• Marketing Technology & AI: Define and lead the firm's global marketing technology strategy and roadmap. Oversee the marketing technology ecosystem, ensuring platforms, tools, and workflows are integrated, scalable, and aligned to business priorities. Lead the strategy, governance, and adoption of AI across Marketing, identifying opportunities to improve productivity, execution, personalization, and business impact. Drive marketing transformation through automation, emerging technologies, and scalable operating models that modernize how Marketing works.
• Data Architecture & Measurement Capabilities: Own marketing's data architecture and measurement infrastructure, ensuring the underlying systems, pipelines, and platforms are built to support attribution, performance measurement, and reporting at enterprise scale. Establish enterprise KPIs, dashboards, and reporting frameworks that connect marketing activity to business outcomes, in close partnership with the Analytics and Insights team sitting under the Head of Digital Marketing Strategy and Channels. Ensure the data foundation is reliable, well-governed, and scalable enough to power actionable insight, even as the analysis and interpretation of that data is led elsewhere in Marketing. Foster a culture of accountability, experimentation, and data-driven decision making across the function.
• Web Operations & Digital Publishing: Own web operations and digital publishing infrastructure across our digital properties, ensuring reliable, scalable, and efficient publishing capabilities that support the marketers. Establish the operational standards, workflows, and platforms that govern how content is built, published, maintained, and retired across our digital ecosystem. Ensure web operations and publishing capabilities are engineered for agility and speed, without compromising the controls a large financial institution requires. Partner closely with the Head of Digital Marketing Strategy and Channels to align publishing infrastr

Job description

State Street in Boston seeks a seasoned marketing technology and operations leader to architect and run the marketing operating model—connecting strategy, technology, data, process, and people into an efficient, scalable system. This role translates a vision into a concrete plan, roadmap, and measurable results that drive growth and impact across global campaigns.

You will oversee the operating model architecture, marketing technology & AI, data architecture & measurement, and web publishing,