Global VP, Marketing & Digital Commerce

Goodwin Recruiting; Poway (CA); Hybrid; USD 280,000 - 460,000; Full time

Job summary

Goodwin Recruiting seeks a Vice President (or Senior Vice President) of Marketing & Digital Commerce. The role leads global marketing, brand, and ecommerce strategy with accountability for revenue growth across customer channels.

The VP/SVP partners with Sales, Product, Customer Experience, Finance, and Data Analytics to deliver a unified brand experience and drive market expansion, profitability, and growth. Strong leadership and strategic vision are essential.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Digital Commerce or related field; MBA preferred.
• 15+ years in marketing, brand, ecommerce, or commercial strategy with executive leadership responsibilities.
• Proven track record leading integrated marketing and ecommerce initiatives in B2B, B2C or omnichannel settings.
• Experience presenting strategic initiatives, financial performance, and growth plans to executives and Boards.
• Proven success building high-performing teams and driving measurable business growth.

Responsibilities

• Define and lead long-term marketing strategy for brands and portfolio across channels.
• Own global ecommerce strategy and drive revenue growth through acquisition, conversion, merchandising and lifecycle marketing.
• Provide executive leadership for Marketing and Digital Commerce teams and manage agency partners.
• Align marketing, ecommerce, product, sales, and operations around shared objectives using data-driven insights.
• Contribute to strategic direction and annual planning as a member of the Executive Leadership Team.

Skills

Integrated marketing

Ecommerce strategy

Brand management

Executive communication

Education

Bachelor's degree in Marketing/Business

15+ years senior leadership experience

Experience in B2B/B2C omnichannel

Experience presenting to executives/boards

Proven team-building and growth track record

Job description

Goodwin Recruiting seeks a Vice President (or Senior Vice President) of Marketing & Digital Commerce. The role leads global marketing, brand, and ecommerce strategy with accountability for revenue growth across customer channels.

The VP/SVP partners with Sales, Product, Customer Experience, Finance, and Data Analytics to deliver a unified brand experience and drive market expansion, profitability, and growth. Strong leadership and strategic vision are essential.