Global Head of Digital Marketing Strategy & Channels, Senior Vice President

State Street Corp; Boston (MA); Vor Ort; USD 180.000 - 320.000; Vollzeit

Zusammenfassung

State Street seeks a Head of Digital Strategy & Channels, Senior Vice President, to lead the firm's digital marketing ecosystem and core channels. This senior leader will move seamlessly between setting enterprise vision and hands-on improvements to channel performance, aligning with business growth objectives across user journeys and personas.

The role will oversee a global team of digital strategists and UX specialists, driving improvements in discovery, personalization, and measurable

Aufgaben

• Develop and lead State Street's enterprise digital strategy across web, search, email, marketing automation, and emerging digital channels.
• Take an enterprise-wide view across all key user journeys and personas, designing digital experiences aligned with business growth.
• Partner with data, marketing technology and digital operations to define the roadmap of digital maturity and investment sequencing.
• Serve as the center of excellence for digital distribution, audience engagement, discoverability, and channel effectiveness.
• Collaborate with marketing, communications, product, technology, and business teams to create integrated digital experiences.

Jobbeschreibung

We Are Looking For:

State Street is seeking a strategic and results-oriented Head of Digital Strategy & Channels, Senior Vice President, to lead the firm's digital marketing ecosystem and core channels. This is a senior role for a proven strategist and operator: someone who has built and run digital marketing capabilities at scale, and who can move comfortably between setting enterprise vision and rolling up their sleeves to improve channel performance. This leader will take an enterprise, State Street-wide view of our key user journeys and the distinct personas we serve across our businesses, and design digital experiences and capabilities around each business's specific growth outcomes. The successful candidate will lead a global organization of digital strategists, UX specialists and operators to define and drive the strategic vision for State Street's digital experiences in partnership with marketing, technology, product, and design teams, creating seamless, personalized experiences that drive engagement and business growth. From a strategy standpoint, this person's focus is efficacy and maturity: every channel decision should be traceable to measurable business impact, not activity for its own sake. They will build an operating model that guides marketing programs to be deeply rooted in audience behavior, embeds a genuine test-and-learn discipline, and gives the team a real, repeatable ability to operationalize channel improvements based on what the data shows. The role reports to the Global Chief Marketing Officer and as part of the global marketing leadership team will help architect our broader transformation into a high-performing, data-led strategic partner and growth driver for the business.

Why This Role Matters:

This leader will serve as the enterprise authority on how content, campaigns, thought leadership, and brand experiences are distributed, discovered, and experienced across all digital channels. Working closely with our data, marketing technology, digital operations teams, they will help define the right roadmap of maturity for our digital capabilities. Leveraging expertise in AI, personalization, digital strategy, content distribution, marketing analytics, and digital growth, they will transform audience journeys, strengthen discoverability, and build scalable frameworks that deliver measurable business impact. This role will position State Street at the forefront of digital marketing innovation and client engagement.

What You Will Be Responsible For:

Enterprise Digital Strategy & Maturity

• Develop and lead State Street's enterprise digital strategy across web, search, email, marketing automation, and emerging digital channels.
• Take an enterprise, State Street-wide view across all key user journeys and personas we serve, and design digital experiences around the distinct growth outcomes of each business we support.
• Partner closely with the data, marketing technology and digital operations teams to define the right roadmap of digital maturity for the enterprise, sequencing investment against business priorities.
• Serve as the firm's center of excellence for digital distribution, audience engagement, discoverability, and channel effectiveness.
• Partner with marketing, communications, product, technology, and business teams to create integrated digital experiences and customer journeys.

Website Strategy & Digital Experience

• Own the strategic direction, governance, and performance of State Street's websites and digital properties.
• Ensure digital experiences support business objectives, client engagement, content consumption, and demand generation.
• Oversee homepage strategy, information architecture, navigation, content placement, and user journey optimization.
• Define standards for digital experiences, including what content should be published, where it should reside, and how audiences interact.
• Drive ongoing improvements in usability, accessibility, personalization, and digital performance.

Search & AI Discoverability

• Lead the firm's enterprise search strategy, including SEO, AEO, and Generative Engine Optimization (GEO), to maximize discoverability across traditional search engines and AI-powered search experiences.
• Ensure State Street's capabilities, products, thought leadership, and commercial narratives are highly discoverable wherever clients look
• Strategic).
• Ensure State Street's capabilities, products, thought leadership, and commercial narratives are highly discoverable wherever clients look for them.
• Establish governance for metadata, taxonomy, site architecture, and content optimization.
• Leverage AI, analytics, and audience insights to improve visibility, authority, engagement, and conversion.

Email & Digital Engagement

• Oversee enterprise email marketing, marketing automation, and digital engagement capabilities.
• Establish governance and best practices for audience segmentation, personalization, customer journeys, and campaign execution.
• Drive improvements in engagement, conversion, and digital experience effectiveness.
• Ensure marketing technology capabilities are scalable, efficient, and aligned with business objective