Global Social Media Strategist - Data-Driven & Regulated

NEW ERA TECHNOLOGY; Indianapolis (IN); On-site; USD 79,000 - 85,000; Full time

Job summary

New Era Technology is seeking a Social Media Strategist to craft and execute tailored social media strategies across brand teams, medical affairs, and paid media partners. You will leverage data, consumer insights, and cross-functional collaboration to drive authentic audience engagement while ensuring compliance with healthcare regulations.

The role requires 5–7 years of enterprise-level social media experience, expertise in regulatory reviews (MLR), and a track record of translating insights

Qualifications

• 5-7 years of digital or social media marketing experience.
• Proven track record of translating consumer insights into campaigns.
• Experience navigating regulated content environments (MLR reviews).
• Demonstrated success in matrixed, cross-functional settings.

Responsibilities

• Collaborate cross-functionally with brand teams, medical affairs, paid media, search, web, and creative partners to define organic social strategies.
• Maintain up-to-date expertise on social media trends and platform developments across major networks.
• Guide content through MLR review processes ensuring regulatory compliance.
• Partner with community managers and social listening to extract insights and feed data into strategy.
• Develop and update the global social media strategy playbook across the organization.
• Analyze performance data and deliver insights to optimize channel execution.
• Define KPIs with data/analytics teams and build regular leadership scorecards.
• Interface with IT and agency partners to implement workflows for social capabilities.

Skills

Digital marketing

Social media strategy

Regulated content

Cross-functional work

Education

Bachelor's degree

Job description

New Era Technology is seeking a Social Media Strategist to craft and execute tailored social media strategies across brand teams, medical affairs, and paid media partners. You will leverage data, consumer insights, and cross-functional collaboration to drive authentic audience engagement while ensuring compliance with healthcare regulations.

The role requires 5–7 years of enterprise-level social media experience, expertise in regulatory reviews (MLR), and a track record of translating insights