Social Media Strategist

NEW ERA TECHNOLOGY; Indianapolis (IN); On-site; USD 79,000 - 85,000; Full time

Job summary

New Era Technology is seeking a Social Media Strategist to craft and execute tailored social media strategies across brand teams, medical affairs, and paid media partners. You will leverage data, consumer insights, and cross-functional collaboration to drive authentic audience engagement while ensuring compliance with healthcare regulations.

The role requires 5–7 years of enterprise-level social media experience, expertise in regulatory reviews (MLR), and a track record of translating insights

Qualifications

• 5-7 years of digital or social media marketing experience.
• Proven track record of translating consumer insights into campaigns.
• Experience navigating regulated content environments (MLR reviews).
• Demonstrated success in matrixed, cross-functional settings.

Responsibilities

• Collaborate cross-functionally with brand teams, medical affairs, paid media, search, web, and creative partners to define organic social strategies.
• Maintain up-to-date expertise on social media trends and platform developments across major networks.
• Guide content through MLR review processes ensuring regulatory compliance.
• Partner with community managers and social listening to extract insights and feed data into strategy.
• Develop and update the global social media strategy playbook across the organization.
• Analyze performance data and deliver insights to optimize channel execution.
• Define KPIs with data/analytics teams and build regular leadership scorecards.
• Interface with IT and agency partners to implement workflows for social capabilities.

Skills

Digital marketing

Social media strategy

Regulated content

Cross-functional work

Education

Bachelor's degree

Job description

Join New Era Technology, where People First is at the heart of everything we do. With a global team of over 3,000 professionals, we're committed to creating a workplace where everyone feels valued, empowered, and inspired to grow. Our mission is to securely connect people, places, and information with end-to-end technology solutions at scale.

At New Era, you'll join a team-oriented culture that prioritizes your personal and professional development. Work alongside industry-certified experts, access continuous training, and enjoy competitive benefits. Guided by our core attributes — putting people first, embracing continuous learning, and thriving through collaboration and inclusion — we nurture our people to deliver exceptional customer service.

If you want to make an impact in a supportive, growth-oriented environment, New Era is the place for you.

SUMMARY

The Social Media Strategist serves as an expert within the Global Social Media Center of Excellence (COE) to craft, enable, and execute tailored social media strategies supporting key business priorities across brand teams, medical affairs, and paid media partners. This roleleveragesdata, consumer insights, and cross-functional collaboration to drive authentic audience engagement across priority social platforms while ensuring compliance with healthcare industry regulations.

PRIMARY DUTIES

• Collaborate cross-functionallywith brand teams, medical affairs, paid media, search, web, and creative partners to define and enable organic social media strategies aligned with business goals.
• Maintain up-to-dateexpertiseon social media trends, platform developments, and audience behaviors across prioritized networks, including Facebook, Instagram, YouTube, TikTok, X, and Snapchat.
• Guide content through internal Medical, Legal, and Regulatory (MLR) review processes, ensuring strict compliance with promotional practices, FDA regulations, privacy policies, and brand standards.
• Partner with community managers and social listening teams to extract actionable consumer insights,monitorreal-time audience behavior, and feed data into brand channel strategy.
• Assistin developing and updating the global social media strategy playbook to standardize capabilities and best practices across the organization.
• Analyze performance data from social listening and channel analytics to deliver monthly/quarterly insights, make channel optimization recommendations, and refine program execution.
• Collaborate with data, analytics, and media teams to define key performance indicators (KPIs) and build regular scorecard reporting for leadership.
• Interface with internal IT teams and external agency partners to implement workflows and processes for deploying approved social capabilities.

EXPERIENCE

• 5-7 years of digital or social media marketing experience with a focus on developing and executing social media strategy for enterprise brands or functional areas.
• Proventrack recordof translating consumer insights and brandobjectivesinto integrated marketing campaigns.
• Experience navigating regulated content environments, particularly pharmaceutical Medical, Legal, and Regulatory (MLR) review workflows, is preferred.
• Demonstrated success working in highly matrixed, dynamic environments and leading cross-functional alignment.

LANGUAGE SKILLS

Ability to read, understand, and interpret job-related documents, instructions, policies, and communications in English. Ability to communicate effectively in English, both verbally and in writing, with employees, customers, vendors, and other business partners, as applicable to the position.

QUALIFICATIONS/ REQUIRED EDUCATION

Bachelor’s Degree or equivalent practical work experience.

PHYSICAL DEMANDS

Regular use of hands and fingers to operate a computer, keyboard, mouse, and other office equipment, including repetitive motions such as typing, scrolling, and mouse use. Ability to communicate effectively and understand verbal communication in person, by telephone, and through video conferencing or other remote communication tools. Ability to view and read information on computer screens and printed materials, including the ability to adjust focus. The position requires prolonged periods of computer use and viewing a computer screen.

EXPECTED HOURS OF WORK

This positiongenerally operatesduring normal business hours; however, specific start and end times may vary based on business needs, workload, and job responsibilities. Occasional workoutside ofnormal business hours may berequired.

TRAVEL

Minimal travel may berequiredon an as-needed basis.

ADA Statement

An individual must be able to perform the essential functions of the position, with or without reasonable accommodation. The requirements outlined in this job description are representative of the knowledge, skills, abilities, and other qualifications necessary to successfully perform the essential functions of the position. Reasonable accommodations will be provided to qualified individuals with disabilities in accordance with applicable law.

This job description is intended to describe the general nature and level of work performed and is not an exhaustive list of all duties, responsibilities, or requirements of the position. Duties and responsibilities may be modified , added, or reassigned based on business needs.

EEO/AA Statemen

New Era Technology is an Equal Opportunity Employer and is committed to providing equal employment opportunities to all employees and applicants. Employment decisions are made without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, disability, genetic information, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

This commitment applies to all aspects of employment, including recruitment, hiring, placement, promotion, compensation, benefits, training, transfer, leaves of absence, discipline, termination, layoff, recall, and other terms and conditions of employment.

#LI-AK1

Below is the pay range of this position for considered candidates based on qualifications and experience.

Pay Range

$57 - $62 USD

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