Freelance Social Media Strategist - Pharma

Elevate Healthcare Marketing; Pennsylvania; On-site; USD 82,656 - 123,984; Full time

Benefits offered by this job

Remote-friendly

Job summary

Elevate Healthcare Marketing is seeking a freelance Social Media Strategist with hands-on experience on regulated prescription pharmaceutical brands. You’ll work with strategy, analytics, account and creative teams to build Rx social programs across patient and HCP audiences—from channel strategy through MLR-ready execution.

This hands-on role requires developing social strategies, advising on pharma platform policies, creating MLR-ready workflows, and defining measurement frameworks linking

Qualifications

• 5+ years in social media strategy with Rx/pharma exposure.
• Hands-on experience launching or managing Rx social properties.
• Fluency in FDA/OPDP rules, fair balance and MLR processes.
• Comfort working with multiple client teams and stakeholders.
• Strong writing and client-facing presentation skills.

Responsibilities

• Develop social strategies for patient and HCP audiences aligned to KPIs.
• Assess competitive social landscapes and translate to channel strategy and content pillars.
• Advise on Rx page setup, verification, and launch sequencing; navigate platform policies.
• Build MLR-ready content workflows with review checkpoints and moderation.
• Define a measurement framework connecting analytics with GA4; KPI reporting.
• Support an org-wide social playbook covering governance and escalation.
• Recommend AI-assisted workflows for listening, tagging, and reporting within constraints.

Skills

Social media strategy

Regulated pharma experience

Cross-functional collaboration

Strong writing

Analytics & measurement

Tools

Meta platforms (Facebook/Instagram)

LinkedIn

YouTube

Job description

Elevate Healthcare Marketing is looking for a freelance Social Media Strategist with direct, hands‑on experience on regulated prescription pharmaceutical brands. You'll work alongside our strategy, analytics, account, and creative teams to build and evolve social programs for Rx brands across patient and HCP audiences — from channel strategy through MLR‑ready execution.

What You’ll Do

• Develop social strategies for patient and HCP audiences that align to brand, business, and engagement KPIs
• Assess a brand's competitive social landscape and turn it into channel strategy, content pillars, and measurement recommendations
• Advise on page setup, verification, and launch sequencing for Rx brands, and help us navigate unclear or inconsistent platform policies for pharma use cases
• Build MLR‑ready content workflows: templates, review checkpoints, fair‑balance and ISI conventions, AE/product‑quality‑complaint escalation, and comment moderation
• Define a measurement framework that connects native social analytics with GA4 — UTM governance, taxonomy, dashboards, KPI reporting
• Support an org‑level social playbook covering governance, workflows, escalation, and archiving
• Recommend practical AI‑assisted workflows for social listening, content tagging, and reporting — within regulatory, privacy, and confidentiality constraints

This is a hands‑on execution role, not a purely advisory one.

Requirements

• 5+ years in social media strategy, including 2‑3+ years on prescription pharmaceutical, biologic, or regulated healthcare brands (agency or in‑house)
• Hands‑on experience launching or managing Rx brand social properties on Meta, LinkedIn, Instagram, YouTube, or similar
• Working fluency in FDA/OPDP promotional rules, fair balance, MLR review, AE/PQC escalation, and patient/HCP audience separation — you're doing this already, not learning it on the job
• Comfort working across account, strategy, creative, media, analytics, regulatory, legal, medical, and client stakeholders
• Strong writing, documentation, and client‑facing presentation skills

Bonus Points If You Have

• Existing support or escalation relationships with Meta, LinkedIn, or other platform teams
• Built social playbooks, launch checklists, or MLR‑ready content systems before
• Supported both patient and HCP communities with platform‑specific nuance
• Used AI tools for social listening, tagging, analytics summaries, or workflow automation

Benefits

Since this is a freelance position, there will be no benefits.