Vice President, Social Media

CMI Media Group; New York (NY); On-site; USD 115,000 - 230,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Student loan assistance

Disability insurance

Tuition assistance

Job summary

A leading media agency is looking for a Vice President of Social Media to lead the paid social strategy. The role requires over 10 years of experience in the field, ideally in a regulated healthcare context. Responsibilities include setting the vision, building measurement frameworks, and leading test-and-learn initiatives. The position offers a competitive salary ranging from $115,000 to $230,000 and a robust benefits package including medical and vision insurance, 401(k), and tuition assistance.

Qualifications

• 10+ years leading paid social at scale, preferably in healthcare.
• Strong experience in data-driven decision-making and analytics.
• Exceptional storytelling abilities for senior stakeholders.

Responsibilities

• Set the paid social vision and scalable standards.
• Build measurement frameworks aligned to business needs.
• Lead test-and-learn initiatives tied to KPIs.

Skills

Leadership in paid social at scale

Data literacy

Storytelling

Governance and compliance rigor

Omnichannel mindset

Job description

Join to apply for the Vice President, Social Media role at CMI Media Group

The Opportunity

Lead enterprise paid social in a regulated healthcare context, connecting strategy to measurable client outcomes. Drive impact by integrating paid social within omnichannel plans and elevating governance, data literacy, and privacy‑safe audience design for compliant scale. Champion storytelling that transforms analytics into clear executive decisions and action.

What You’ll Do

• Set the paid social vision and roadmap; codify standards and playbooks that scale across brands and teams.
• Build executive-ready measurement frameworks (learning agendas, incrementality, MMM/MTA inputs).
• Advance first‑party and privacy‑preserving activation; improve audience quality and efficiency.
• Establish compliant operating norms aligned to FDA/OPDP and platform policies; ensure auditability.
• Lead test‑and‑learn initiatives (formats, creative, audience, signals) tied to KPI ladders and ROAS outcomes.
• Translate complex analytics into persuasive narratives; partner with creative and PR to refine messaging.
• Develop leaders and individual contributors; foster an inclusive, high‑accountability culture; mentor “full‑stack” social marketers.

What You’ll Bring

• 10+ years leading paid social at scale; regulated healthcare experience preferred.
• Strong data literacy (experimentation, audience modeling, incrementality; triangulation with MMM/MTA).
• Omnichannel mindset (understands how social amplifies and is amplified by search, programmatic, CRM, and content).
• Governance and compliance rigor (MLR, fair balance, brand safety, adverse event monitoring).
• Exceptional storytelling; converts complex data into simple, persuasive narratives for senior stakeholders.

The base salary for this position at the time of posting may range from $115,000 to $230,000. Individual compensation varies based on job‑related factors, including business needs, experience, level of responsibility, and qualifications.

We offer a competitive benefits package—please visit WPP Benefits for more details.

Seniority level

Executive

Employment type

Full‑time

Job function

Strategy/Planning, Management, and Consulting

Industries

Advertising Services

Benefits

• Medical insurance
• Vision insurance
• 401(k)
• Paid maternity leave
• Paid paternity leave
• Student loan assistance
• Disability insurance
• Tuition assistance