Social Media Specialist

The Planet Group; Irvine (CA); Hybrid; USD 48,216 - 50,971; Full time

Job summary

A global staffing agency is seeking a Social Media Specialist to join their notable pharmaceutical client. The successful candidate will be responsible for managing paid advertising campaigns, executing organic posting, and utilizing social listening tools. The role requires 4-6 years of social media strategy experience, especially in highly regulated industries. This is a hybrid position located in Irvine, CA, with a pay range of $35-$37/hr and the potential for contract extension.

Qualifications

• 4-6 years of social media strategy experience in healthcare or regulated industries.
• Expertise in paid social ad management and campaign optimization.
• Excellent analytical, reporting, and presentation skills.

Responsibilities

• Plan, execute, and analyze paid social advertising campaigns.
• Support day-to-day social operations.
• Compile regular reports on social media performance.

Skills

Social media strategy

Paid social ad management

Analytics tools proficiency

Organic social growth tactics

Attention to detail

Strong communication skills

Education

Bachelor’s degree in marketing, communications, or related field

Tools

Excel

PowerPoint

Social listening platforms

Job description

The Planet Group is seeking a Social Media Specialist to join one of our well-known global pharmaceutical clients.

The Social Media Specialist will have a proven track record with organic posting, managing paid advertising campaigns and leveraging social listening tools.

Details

• Pay: $35-$37/hr depending on experience (W2 and benefit options)
• Location: Hybrid ( Irvine, CA)
• Duration: 12 mo to start (potential to extend / convert)

Responsibilities

• Plan, execute, and analyze paid social advertising campaigns in alignment with goals and compliance guidelines.
• Reconcile and submit monthly invoices and client billing.
• Support day-to-day social operations by managing workflows, timelines, and deliverables across paid and organic social initiatives.
• Monitor online conversations and trends using social listening tools to identify opportunities, risks, and consumer sentiment.
• Drive and measure organic social media engagement through audience targeting strategies and content creation input.
• Compile regular reports on social media performance, providing clear insights, recommendations, and strategic guidance to stakeholders, in partnership with the Social Media Strategist.
• Collaborate with cross-functional teams (media, analytics, account teams) to ensure implementation of paid activity, alignment on messaging and explore new opportunities.
• Ensure industry updates are relayed to teams.

Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• 4-6 years of social media strategy experience in healthcare or highly regulated industries.
• Expertise in paid social ad management and campaign optimization.
• Proficiency with social listening platforms and analytics tools.
• Proficient in Excel and PowerPoint.
• Strong understanding of organic social growth tactics and best practices.
• Excellent analytical, reporting, and presentation skills with demonstrated ability to analyze performance data, identify trends, and draw actionable insights.
• Exceptional attention to detail and data accuracy, with experience validating and quality-checking reports.
• Strong written and verbal communication skills, with the ability to communicate effectively with senior stakeholders.