Social Media Strategy Lead — Data-Driven Growth

spectrumhealth; Grand Rapids (MI); On-site; USD 90,000 - 120,000; Full time

Job summary

Corewell Health is seeking a strategic and creative Social Media Manager to shape how we show up across today's fast-changing social media landscape. This role leads a team responsible for organic content strategy and execution across priority platforms, partnering with stakeholders to tell compelling stories.

The manager will use audience insights, analytics and performance data to improve reach, engagement and trust, support marketing objectives, manage timelines and budgets, and develop staff

Qualifications

• Bachelor's Degree in Marketing, Journalism, Communications, Public Relations, MIS or related field, or equivalent combination of education and experience.
• 7 years of relevant communications experience.
• 5 years of managerial experience leading teams and budgets.

Responsibilities

• Lead and develop the marketing and communications team.
• Coordinate system and service line messaging across platforms.
• Measure outcomes using analytics and audience insights.
• Partner with stakeholders to align with business priorities.

Skills

Leadership

Team Management

Education

Bachelor's Degree or equivalent

Job description

Corewell Health is seeking a strategic and creative Social Media Manager to shape how we show up across today's fast-changing social media landscape. This role leads a team responsible for organic content strategy and execution across priority platforms, partnering with stakeholders to tell compelling stories.

The manager will use audience insights, analytics and performance data to improve reach, engagement and trust, support marketing objectives, manage timelines and budgets, and develop staff