Global Social Media Governance Manager

Grupo Bimbo; Irving (IA); On-site; USD 79,000 - 102,000; Full time

Benefits offered by this job

Annual bonus eligibility

Comprehensive benefits package

Paid time off

401k & Company Match

Job summary

Bimbo Bakeries USA is seeking a Manager, Social Media – Non-BBU Brands to oversee governance, scheduling, and response management across all non-BBU brands. You will ensure content compliance with regulations and brand standards, and align messaging with cross-functional teams.

Lead frontline communications, monitor sentiment, and coordinate with Legal, Marketing, and Consumer Relations to manage risk and deliver consistent brand voice across platforms.

Qualifications

• Bachelor’s degree or equivalent experience.
• 4+ years of relevant social media/consumer relations experience.
• Strong knowledge of social media platforms and engagement strategies.
• Experience with legal/compliance review processes.
• Excellent written communication and brand voice management skills.

Responsibilities

• Oversee governance of social media activity across non-BBU brands.
• Ensure brand voice consistency across platforms (Instagram, TikTok, Facebook, etc.).
• Establish procedures for social media engagement, posting and response management.
• Review and approve content prior to publication; manage content calendars and posting cadence.
• Monitor social media for brand mentions, inquiries and trends; provide timely responses.
• Escalate high-risk issues to Legal, Quality, Safety, Marketing; document actions.
• Coordinate with agencies and cross-functional teams for campaigns and activations.
• Lead and enable front-line teams with messaging, templates and guidance.

Skills

Social media management

Governance

Legal compliance

Risk assessment

Cross-functional collaboration

Content governance

Education

Bachelor’s degree or equivalent experience

Job description

Bimbo Bakeries USA is seeking a Manager, Social Media – Non-BBU Brands to oversee governance, scheduling, and response management across all non-BBU brands. You will ensure content compliance with regulations and brand standards, and align messaging with cross-functional teams.

Lead frontline communications, monitor sentiment, and coordinate with Legal, Marketing, and Consumer Relations to manage risk and deliver consistent brand voice across platforms.