Growth Lead: SMB Brand & Lead Gen Ads

SNAP, Inc.; New York (NY); On-site; USD 173,000 - 259,000; Full time

Benefits offered by this job

RSU equity

Paid parental leave

Medical coverage

Mental health support

Competitive compensation

Job summary

Snap Inc. is seeking a Lead, Growth Strategy to design and launch high-impact programs driving sustainable growth for the global SMB Brand Ads and Lead Gen segments.

You’ll shape SMC’s retention and acquisition strategy with cross-functional teams across Marketing, Operations, Product, and Data Science. You will build scalable go-to-market roadmaps, define KPI frameworks, test-and-learn experiments, and translate insights into actions that accelerate advertiser activation, expansion, and

Qualifications

• -- BS/BA degree or equivalent years of experience.
• -- 8+ years in growth, consulting, corporate strategy, or product management, or related field.
• -- Experience designing and scaling programs across multiple geographies.
• -- Strong analytical and data-driven decision-making skills.
• -- Ability to adapt to changing priorities and ambiguity.
• -- Excellent communication and presentation abilities; able to distill complex strategies for executives.
• -- Strong cross-functional leadership with Marketing, Product, Ops, and Sales.
• -- Familiarity with the digital advertising industry and SMB/medium-sized advertisers is a plus.

Responsibilities

• Build and execute programs for Brand and Lead Gen Ads globally to drive acquisition of medium-sized advertisers, while supporting retention and revenue growth for new accounts.
• Identify new growth opportunities using customer insights, product data, and market trends, translating them into scalable programs.
• Plan, test and scale programs to grow adoption of business solutions across Snap’s platforms, driving experimentation across programs, campaigns, and in-product experiences.
• Own brand- and lead gen- segment program strategies from ideation to goal attainment, developing business plans and market insights.
• Establish KPIs to track against growth goals and present results with recommendations.
• Lead Data Science, Operations, Marketing, and Insights to analyze program effectiveness, design experiments, and build customer-centricity.
• Drive communication and influence across executives and stakeholders.

Job description

Snap Inc. is seeking a Lead, Growth Strategy to design and launch high-impact programs driving sustainable growth for the global SMB Brand Ads and Lead Gen segments.

You’ll shape SMC’s retention and acquisition strategy with cross-functional teams across Marketing, Operations, Product, and Data Science. You will build scalable go-to-market roadmaps, define KPI frameworks, test-and-learn experiments, and translate insights into actions that accelerate advertiser activation, expansion, and